"Zhou Dasheng" is the leading brand of diamond jewelry in the middle and high-end mainstream market in China. Its main products include diamond inlaid jewelry and pure gold jewelry. After years of intensive cultivation, Zhou Dasheng has become one of the most competitive brands in China's jewelry market, with active innovation, forge ahead and outstanding market competitiveness.
According to the certificate issued by China Insurance Association, the market share of "Zhou Dasheng" brand ranks in the top three in the domestic jewelry market.
At the same time, since 20 1 1, the company has been awarded "China's 500 Most Valuable Brands" by the World Brand Lab for 10, and its brand value has increased from 37.685 billion yuan in 20 18 to 57.226 billion yuan in 2020, ranking second in China's light industry. ?
Based on its own business model and brand positioning, Zhou Dasheng will continue to take diamonds as its main products and the Belgian "LOVE 100" constellation Aurora faceted diamonds as its core products.
Gold is a popular product, and platinum, K-gold, jade, pearls and colorful treasures are supporting products, constantly enriching and perfecting the product line. ?
Zhou Dasheng's independent innovation, the industry's first "situational style jewelry", once launched, has been favored by consumers, leading the trend and becoming a leader in the industry.
According to different customer groups, Shining Girl, Sweet Star Man, Happy Moment and Getting Married were launched.
The artistic jewelry series of "Urban Monologue", "Wisdom", "Muse" and "Van Gogh" respectively match the target groups such as young girls, married people, urban white-collar workers and elite women, and meet the diversified needs brought about by the rise of young consumer groups.
Reference to the above content: Baidu Encyclopedia-Zhou Dasheng