1. Protect personal privacy: Some anchors are reluctant to disclose their real names and personal information for personal privacy.

2. Keep mysterious: Some anchors will consciously keep mysterious and don't want to expose their identity too much, thus increasing their attraction and influence.

3. Avoid marketing harassment: On Tik Tok, some anchors sell jewelry through live broadcast or short video. In order to avoid marketing harassment, they choose not to disclose their real names.