Jiaxing Pirshen Shoes Co., Ltd. was established in 2006. It owns two independent brands (women's shoes), Pirshen and Vidura, and has counters in more than 300 shopping malls such as Hangzhou West Lake Yintai and Jiaxing Daimengde.

This achievement has been regarded as a leader in the same industry in Tongxiang, but Zhang Rongchang, the chairman, is not satisfied. He turned his attention to further and higher development fields.

The traditional shoemaking business model can't get more profit space for enterprises. In order to minimize their production costs and increase the added value of products, Zhang Rongchang decided to slowly transform the enterprise into a new development path specializing in design and research. At the same time, combined with modern marketing strategy, Jiaxing Piershishen Shoes Co., Ltd. will be built into a modern "ODM" manufacturing model base with "product research and development innovation" and "integration into modern marketing strategy" as the core, supplemented by new forms of product outsourcing manufacturing, and a modern business model will be built.