(1) The value of gold itself. Gold is a precious metal with value preservation and hard currency. So gold itself has a price. But this price is relatively stable. For high-purity gold jewelry (pure gold), the price of Doek jewelry is calculated according to "gold price of the day"+"manual fee". Of course, there are also some "one-price" gold ornaments. For example, Chow Tai Fook's Fuxing baby, some pendants and so on. These small-weight gold ornaments are often priced higher than the price of gold, which can be understood as the finer and smaller things, the more difficult it is to process.
(2) Cutting technology and added value. The price difference of gold jewelry is mainly due to the added value. These added values include style design, processing technology, brand value and so on. Moreover, the less gold the jewelry, the higher the price will be. Consumers pay for design and brand.
Take Bulgari as an example. An ordinary rose gold ring of 18K, which costs 15000+ in official website. If the price of gold is 358 recently, you can already buy 43g of pure gold. Another example is Cartier's classic small circle, which only has 18K or pt950. In fact, the purity is really not high, but any one sells for seven or eight thousand.
At this time, we are not selling texture, but selling design, brand, culture and vanity. When the added value has the upper hand of the product, where do you need real gold materials? Stories and concepts, as well as public recognition, are enough.
Of course, another reason is that pure gold is very soft and easy to bump. 18K gold or 24K gold can meet more diverse design needs and wearing needs, with higher hardness and stronger plasticity, which is not unreasonable for big brands to favor!
The last picture is my ring, a relatively small German brand, but the craft is really exquisite! I liked it the first time I saw it. I'm afraid this kind of love is really difficult to price. Fortunately, its pricing is fairly fair among similar brands.
? I am a stranger, a living family with a preference for useless things. You are welcome to visit me. WeChat official account: The building says good night to you.