Qingdao taxi industry has a "red ribbon", which was born in 2006. At that time, three taxi drivers in the island city took the initiative to return the owner after collecting huge sums of money, and Qingdao citizens spontaneously presented red ribbons to pay tribute to them. After that, the taxi industry in the island city printed the red ribbon on the taxis of taxi drivers who helped others and did good deeds. Since then, the "red ribbon" has become a spirit, surging in the streets of Qingdao. This year 10, the story of a kind-hearted elder sister helping the elderly fall on the street made the "red ribbon" once again the focus of social attention. The experience and characteristics of Qingdao "Red Ribbon" taxi fleet are worth learning from in view of the moral construction issues widely discussed some time ago.