In 2007, colleges and universities in Henan recruited graduates from secondary vocational schools.
Examination paper of international business basic course
General nuclear division
Basic knowledge of international trade (130)
Scoring reviewer
I. Fill in the blanks (2 points for each question, 20 points for * * *)
1. When the goods imported into China are re-exported, they are collectively referred to as.
According to the physical form of goods, foreign trade can be divided into "harmony".
There are two kinds of import surtax: surtax and surtax.
4. GSP means that developed countries promise to give preferential tariff treatment to goods from developing countries or regions, especially manufactured goods and semi-manufactured goods.
5. The highest form of economic integration organization is.
6. The predecessor of the World Trade Organization is.
Scoring reviewer
Second, multiple-choice questions (3 points for each small question, * * 30 points. Only one option in each question is
Correct, please put the serial number of the correct option in brackets after the question)
7. From a global perspective, the total amount of international trade refers to what happens in various countries in a specific year ().
A. Total import and export trade
C. Total import trade
8. Steel belongs to which of the following trade commodities ()
A. Labor intensive B. Capital intensive C. Land intensive D. Technology intensive
9. In a certain year, China's gross domestic product was 4 trillion, and its total foreign trade was 0.2 trillion US dollars. If converted in 8.0 yuan according to the average exchange rate of 65438+February, China's dependence on foreign trade in that year was ().
67% B.33% C.40% D.60%
10. British economist Keynes explained the influence of foreign trade on a country's national income and employment through which of the following theories ()
A. Absolute advantage B. Relative advantage C. Foreign trade multiplier D. Factor endowment
1 1. Which of the following forms of barriers is a tariff barrier ()
A. Import deposit B. Double tariff C. Lowest price D. Label standard
12. For an imported commodity, the import price is 150 yuan per set, and the quantity is 1 0,000 sets. China imposes a mixed tax on this. The specific tax rate is 5% for each 3 yuan, so the tariff should be ().
A. 10/0,500, 500 yuan B.7,500 yuan C.4, 500 yuan D.3,000 yuan.
13. according to the national treatment clause, which of the following rights can foreign citizens enjoy ()
A. Right to coastal navigation B. Right to fish in territorial waters C. Right to purchase land D. Copyright
14. which of the following regional economic organizations does APEC refer to?
A. European economic entity B. North American Free Trade Area
C. Asia-Pacific Economic Cooperation D. ASEAN
15. International commodity agreements are mainly aimed at developing countries ()
A. Primary products B. Semi-finished products C. Finished products D. Processed products
16. The following is not a means of foreign trade control ()
A. Exchange rate B. Tariff C. Import and export credit D. Foreign exchange management
Scoring reviewer
III. True or False (2 points for each small question, * * 20 points. Correct. Put "√" in the brackets after the question.
Wrong "×")
17. Trade in services is reflected in customs trade statistics and national balance of payments. ( )
18. If a country's foreign trade has a large surplus for a long time, it will be unfavorable to its sustained and healthy economic development. ( )
19. Commodity bidding needs to be conducted in the fixed market. ( )
20. If the supply of products in the market exceeds the demand, consumers will have fewer choices to buy goods with money. ( )
2 1. For importing countries, autonomous quotas can be used to implement national policies. ( )
22. The amount of countervailing duty shall not exceed the amount of subsidy. ( )
23. According to the most-favoured-nation treatment clause, a contracting state can only enjoy all the advantages, privileges or immunities granted to any third country within the validity period of the treaty after its conclusion. ( )
24. Compared with acquisitions, strategic alliances can reduce costs and spread risks. ( )
25. The appreciation of RMB can promote China's exports and restrict the import of foreign goods. ( )
26. Export substitution strategy is more vulnerable to trade barriers than import substitution strategy. ( )
Scoring reviewer
Iv. Noun explanation questions (4 points for each small question, *** 16 points)
27. Import and export exchange ratio
28. Automatic export quotas
29. National treatment clause
30.* * * Same market
Scoring reviewer
Five, short answer questions (each question 10, ***30 points)
3 1. Briefly describe the role of the factors that affect the international division of labor in the development of international division of labor.
32. What are non-tariff barriers? What are the characteristics of non-tariff barriers?
33. What is the development trend of contemporary international trade?
Scoring reviewer
Six, essay questions (14 points)
34. Discuss the role of China in developing foreign trade.
Marketing knowledge (120 points)
Scoring reviewer
7. Fill in the blanks (2 points for each blank, ***20 points)
35. The essence of marketing is to continuously develop demand and strive to meet this demand of consumers.
36. The target market is the best market or sub-market that the enterprise decides to enter, that is, the products or services of the enterprise should meet.
37. The social and cultural environment includes education level, values, consumption habits and aesthetic concepts. These factors affect consumers' consumption demand, consumption patterns and consumption patterns.
38. Distribution channels, also known as distribution channels and sales channels. , refers to the product from the manufacturer to.
In the process of transfer.
39. The qualitative forecasting method is based on the individual forecaster, and predicts the development and changes through the analysis, judgment and reasoning of various factors affecting market changes.
40. International marketing refers to the channel strategy for exporters to trade directly with retailers or commodity users in the international market.
Scoring reviewer
Eight, multiple-choice questions (2 points for each small question, ***20 points. Only one option in each question is
Correct, please put the serial number of the correct option in brackets after the question)
4 1. Among the following characteristics about the consumer goods market and the means of production market, the one that is incorrect is ().
A. The demand of consumer goods market is different and hierarchical.
B. Inelastic demand in consumer goods market
C. the demand of the production materials market is derived. D. the market for means of production has a large purchase volume and few buyers.
42. For environmental threats with high potential severity and low probability, the countermeasures that enterprises should take are ().
A. attach great importance to it and solve it immediately. B. Set countermeasures just in case.
C. ignore D. deal with it in the usual way
43. The objective basis of market segmentation is ()
A. product differences B. demand differences C. enterprise differences D. regional differences
44. The marketing countermeasures of enterprises are: extending the product life cycle, maintaining market share and highlighting a "change". This countermeasure is suitable for the product life cycle stage ()
A. investment period B. growth period C. maturity period D. recession period
45. The shampoos produced by P&G in China market use brands such as Rejoice, Pan Ting and Head & Shoulders. Brand strategy is ().
A. Unified brand strategy B. Classified brand strategy
C. Mixed brand strategy D. Personal brand strategy
46. According to the marginal cost pricing principle, () is acceptable in the following cases.
A. the unit price of the product is less than the unit variable cost B. the unit price of the product is equal to the unit variable cost.
C. the unit price of the product is higher than the unit variable cost D. the unit price of the product is higher than the total cost of the unit product.
47. In the following pricing strategies, in order to make consumers feel cheap and true pricing, the psychological pricing strategy that should be chosen is ().
A. wishful pricing B. mantissa pricing C. integer pricing D. customary pricing
48. In the following characteristics of business promotion, the incorrect one is ().
A. Long-term effect B. The promotion effect is obvious
C. Irregular and irregular D. Various forms and wide applications
49. The most suitable market research method for collecting causal information is ().
A. experimental method B. observation method C. inquiry method D. sampling method
50. If the utility and use conditions of products in domestic and foreign markets are completely different, the international marketing product strategy that must be adopted is ().
A. Direct extension of products and information B. Transformation of products and information
C. Brand-new products D. Indirect extension of products and information
Scoring reviewer
Nine, true or false questions (each small question 1 point, *** 10 point. Correct. Put "√" in the brackets after the question.
Wrong "×")
5 1. The modern marketing concept holds that enterprises should try their best to meet customers' needs, satisfy customers and obtain ideal profits through promotion efforts. ( )
52. Whether consumers are satisfied with the products they buy directly determines their future purchase behavior. ( )
53. In the investment stage of life cycle, new products can adopt intensive target market strategy. ( )
54. In order to save costs, some temporary or disposable products may not use trademarks. ( )
55. Giving a certain price discount to customers who pay on the agreed date or in advance is called cash discount strategy. ( )
56. If consumers or users are concentrated, long channels and wide channels should be adopted. ( )
57. Because personal promotion is a process of promoting commodity exchange, establishing friendship and intimacy between buyers and sellers is a matter of public relations rather than promotion activities. ( )
58. Finding and creating all kinds of favorable news is a form of public relations. ( )
59. In the marketing forecast, the second step is to collect and analyze information. ( )
60. In international marketing, the role of public relations promotion is increasingly strengthened, especially in some highly open markets, which directly affects the entry of enterprises into the international market. ( )
Scoring reviewer
X noun explanation questions (3 points for each small question, *** 12 points)
6 1. Value (concepts related to marketing)
62. Consumer goods market
advertisement
64. Competitive pricing methods.
Scoring reviewer
XI。 Q&A (3 small questions, ***28 points)
65. The procedure of market research includes four steps. Please fill in the corresponding blank box in Figure 1. (8 points)
66. According to the overall product concept, what is a new product? What requirements must be followed when developing new products? (10)
67. Why should producers give effective incentives to middlemen? How to effectively motivate middlemen? (10)
Scoring reviewer
Twelve, case questions (65438+ 05 points for each small question, ***30 points)
Before 1950s, American bristle watch company was considered as one of the best watch manufacturers in America. Its products are exquisite in technology and high in quality, and are distributed through famous distribution networks such as jewelry stores and department stores. Before 1958, the company's sales have been on the rise, but since then, many consumers have started to pursue economical, convenient and beautiful watches, and like to buy them in cheap stores, while other companies have launched corresponding products and sold them through mass channels, resulting in a decline in their sales and market share.
Analyze the question: (1) What marketing philosophy does the company uphold? (3 points)
(2) Analyze the reasons for the decline of watch sales and market share. (6 points)
(3) What kind of marketing concept should the company establish at that time and what kind of marketing countermeasures should it adopt? (6 points)
69. In the 1960s, the demand of American blacks for cosmetics increased rapidly. A cosmetic company code-named Y is very popular with black consumers, and it is basically in a monopoly position in this field. Johnson used to be a salesman in Y cosmetics company, but later he quit his job and started a mini black cosmetics company with some friends. The product he just started to produce is a supplement to Y product. His advertising slogan is, if you use Y cosmetics, then use Johnson & Johnson powder cream, the effect will be particularly good. As a result, he achieved great success.
Analysis question: (1) What is market positioning? (4 points)
(2) What kind of market positioning strategy does Johnson & Johnson adopt? (3 points)
(3) Why did he successfully position the market like this? (8 points)
Reference Answers and Grading Criteria for Basic International Business Courses
Basic knowledge of international trade (130)
I. Fill in the blanks (2 points for each question, 20 points for * * *)
1. Exit
2. Trade in goods and services
3. Countervailing duties Anti-dumping duties
4. Universal non-discrimination and non-reciprocity
5. Complete economic integration
6. GATT
Second, multiple-choice questions (3 points for each small question, 30 points for * * *)
7.D 8。 B 9。 C 10。 C 1 1。 B
12.A 13。 D 14。 C 15。 A 16。 D
Three. True or false (2 points for each small question, 20 points for * * *)
17.× 18.√ 19.× 20.× 2 1.√
22.√ 23.× 24.√ 25.× 26.√
Iv. Noun explanation questions (4 points for each small question, *** 16 points)
27. Terms of trade: refers to the ratio of a country's export price to its import price in a certain year. (2 points) This indicator is one of the main indicators to measure a country's import and export trade. (2 points)
28. "Automatic" export quota: refers to that the exporting country or region (65,438+0) "automatically" sets the export restrictions of certain commodities to the country in a certain period of time at the request or pressure of the importing country, (65,438+0) controls the export by itself within the limited quota, and (65,438+0) prohibits the export if the quota is exceeded. ( 1)
29. National treatment clause: One contracting party guarantees that citizens, enterprises and ships of the other contracting party (1) enjoy the same treatment as their own citizens, enterprises and ships in their own territory (1).
30.* * * Common market: a regional economic integration organization founded by regional economic countries, which has all the characteristics of a customs union (1 minute) and also allows the free flow of production factors such as capital and labor (2 points). ( 1)
Five, short answer questions (each question 10, ***30 points)
3 1. Answer:
Influencing factors and functions:
(1) Social productivity is the decisive factor for the formation and development of international division of labor; (2 points)
(2) Natural conditions are the basis for the emergence and development of international division of labor; (2 points)
(3) Population, labor scale and market restrict the development of international division of labor; ( 1)
(4) Capital internationalization is an important condition for the further development of international division of labor; (2 points)
(5) International relations of production determine the nature of international division of labor; (2 points)
(6) Superstructure can promote and delay the formation and development of international division of labor. ( 1)
32. Answer:
Non-tariff barriers refer to measures other than tariffs to restrict import and export trade. (1) Non-tariff barriers have the following characteristics:
(1) Non-tariff barriers are more flexible and targeted than tariff barriers; (3 points)
(2) Non-tariff barriers can achieve the purpose of restricting imports better than tariff barriers; (3 points)
(3) Non-tariff barriers are more concealed and discriminatory than tariff barriers. (3 points)
Answer:
(1) The trend of international trade management is strengthened; (2 points)
(2) International trade commodities are developing in the direction of high technology; (2 points)
(3) The trend of trade groups is increasing; (2 points)
(4) The development of world foreign trade is unbalanced; (2 points)
(5) The role of transnational corporations has been continuously strengthened. (2 points)
Six, essay questions (14 points)
34. Key points:
(1) can accelerate the development of national economy; (3 points)
(2) can improve the level of science and technology; (3 points)
(3) It can increase the accumulation of state funds; (3 points)
(4) It can expand domestic employment; (2 points)
(5) It can improve China's political and economic status in the world. (3 points)
Note: If you only answer the main points and don't discuss each point, you can only get 1 point for each point.