The window design of world famous shops is lucky.
1. The window design of world famous shops is lucky: What are the characteristics of window design? 1, directly displayed; There are as few props and backgrounds as possible, so that the goods can speak for themselves. Use display skills to fully display the shape, texture, color and style of the goods themselves through folding, pulling, folding, hanging and folding. 2. Implication and association; 3. Exaggerated humor; 4. Use of language;
2. Lucky window design of world famous shops: first-class window design reference map. /me? ct = & ampcl = 2 & amplm=- 1。 Tn = Image & AMPPV =&B3% F7% B4% B0% C9% E8% BC% C6&; z=0
See for yourself. To tell the truth, go to the bookstore and get a camera. Yes It's best to go to large bookstores and university libraries. I have read many professional books before.
3. Recommend several exhibitions at home and abroad, such as window design and graphic design. Thank you very much ! ! show
These two are the most professional clothing display designs in China at present!
You can see it if you register, but there is a charge for the display! ~
Brother's graphic design is foreign, and domestic ones are copied from foreign countries. I add QQ to you and recommend you to send one ~ ~
The things on this website are exquisite and creative, which will inspire designers. Hmm. How interesting
Recommend several exhibitions at home and abroad, such as window design and graphic design. Thank you very much! ! ! Personally, I prefer what I recommended to you There are all kinds of contents. Find it yourself. Ha ha.
I don't understand!
4. Lucky window design of world famous shops: How are the windows of large-scale brand shops made, and what display skills and methods are there? The understanding of modern window design should start from the modern space movement. Modern space design movement refers to a group of architects, designers and theorists. The 20th century began to explore new aesthetic movements. For most practitioners who hold this aesthetic view, it is not just a style, but a kind of. The main features of modernity are rationality and the objective spirit that suddenly rises from19th century. In addition, another key meaning of modernity is:' Form obeys function'. This slogan embodies the rational and orderly modern design of this sport.
The vertical career development path of the exhibition industry is clearer. In the exhibition department, including exhibition assistant, resident exhibitor, regional exhibitor, exhibition trainer, exhibition supervisor, exhibition manager, window designer, visual director and other positions, each position supports the normal operation of the exhibition department according to different division of labor. In recent years, the rise of e-commerce has greatly threatened physical stores, and department stores need strong visual design to attract customers into stores. Window design has become the "killer" of physical store promotion. Window designers need to use various visual means to improve customers' smooth shopping experience, make shopping more interesting and complete, and develop various methods to attract customers' shopping time. Therefore, window design has naturally become a branch of creativity and harmony in visual merchandising. Referring to the urgent domestic market demand, the industry prospect of window designers is immeasurable.
Display has a research on window display. Here are some abstracts:
Window display skill 1: color rendering atmosphere
Color is the most intuitive element that can be noticed at a glance in the window. Small commodities should highlight their characteristics, and color matching can make the window decadent.
1, color contrast
Color contrast is a common way of color collision in windows, and it is a favorite way for children to show their super-high color application ability. In this issue of Hermè s' colorful "Zoo", the broken rose-red elephant and the slowly moving red turtle are in sharp contrast with the window background with gold foil pattern. Hanging small packets of rose gold on the trunk, the same color, they collide, just like opening the door to a new world. The contrast of red and blue with geometric frame props gives a little visual sense of Montessori elements, and the separation and fusion of colors and smooth lines make the window look simple and simple. The four colors in the window are compared with each other, and then the change of spatial structure is used to create a zoom effect, which shows the sweater bag in the window and plays a prominent visual role.
2. Color gradient
Color gradient is a regular color change. When it is used in the window of small objects, it can create a visual sense from far and near, from small to large, and the colors gradually approach, highlighting the highlights of single items. The yellow-blue gradient with higher lightness has a sense of distance from far to near, and the color of the single product on the display platform echoes it, making the single product more eye-catching and rhythmic with the rhythm of flow ~ Coach's spring and summer window this season, using the same color gradient display board makes people shine! Pink from shallow to deep and then to purple superposition, plastic, eye-catching
Window display skill 2: the application of layout method
The layout of windows is regular, so you can find your way. Different layouts will produce different visual effects and bring people different sensory experiences.
1, focusing type
Everything in the window serves a single commodity, focusing on one point to show the charm of the commodity. Van Cleef & Arpels uses Tiffany Blue to create a precious feeling of frozen jewelry. The bright blue window frame with paint peeling off looks like a newly unearthed cultural relic box, and there is a bright gem in the snowdrift inside. Such furnishings guide the eyes to focus on jewelry, highlighting the splendor and preciousness of jewelry. HarryWinston takes flying butterflies as the theme, and the light and fragrance emitted by the watch attracts crowds of butterflies. The picture of butterfly dance makes the cold machinery glow with new life!
2. Repetitive type
There are two forms of repeated placement. One is the display of single items with the same style, size or color, which emphasizes the effect of single items and magnifies the characteristics of products; The other is the placement of the same props, emphasizing the unity of the whole window. Two groups of MOYNAT bags with the same size and style make use of the interesting physical pulley block structure to make the bags in the window put together in disorder, and at the same time show all the color schemes of the bags for customers to choose effectively. Hermes is probably the only one who can squeeze the silk scarf out of the extruded paint stick! This set of window uses the same props, and enlarges the paint stick to the same size as the silk scarf to show items of different styles and colors.
3. Scene style
Situational style can not be simply understood as theme style, but should be combined with the characteristics of series products to create a scene atmosphere, and then give this atmosphere a meaning to interpret the theme. Hermes always likes to regard the window as a dream space and exert its infinite imagination! This set of shoehouses showing ties combines single items with shoehouse building devices, which is playful and interesting, and takes you into Alice sleepwalking ~ Tiffany has installed windows as ovens this season, and all kinds of bright jewelry are used as dessert ingredients. After baking and modulation, it is finally presented on the dining table for afternoon tea.
4. Enlarge the size
Enlargement will bring obvious interest to small commodities because of exaggerated proportion, and further deepen customers' impression of commodities. Fendi enlarges the single item in the window with all props, and the bags of different sizes gradually change in depth, just like the coloring process of assembly line workers. The shape is very interesting! Moschino really loves to play, so she wears her mini bag as a ring on her hand! Show a wave of mini-bags? Well, shiny ornaments look good everywhere anyway, so why not wear them on your hands!
These are all features related to window design? Related content, is it about the characteristics of window design? Share. I saw the window design of world famous shops to make money, I hope this will help everyone!