You can look at the management software of Aoyou jewelry industry. A few days ago, I helped my friend look at the clothing industry software, and I just started to understand it. It feels good. The competition between www.ofyoo.com jewelry industry and membership jewelry industry retailers is becoming more and more fierce, and it has entered the era of "bloodshed". The price war of jewelry terminal is imminent. Is it a price war? Still fighting for the brand? Can we only fight price wars? There is an old saying in China that tells the truth, that is, "He who wins the hearts of the people wins the world", and that should be: the market for those who win the hearts of the people in commercial wars. It can be seen that the focus of enterprise competition has turned to the competition for customers. Winning and retaining customers has become the key to enterprise management strategy. Therefore, in the current situation that the market is becoming more and more homogeneous, in order to stabilize old customers and win the favor of more new customers, we must adhere to the principle of "customer-centered", provide customers with more comprehensive and meticulous services and strengthen customer relationship management. So how to cater to customers' hearts? Fierce competition makes the jewelry industry pay more attention to customer relationship management. In addition, the application of membership points system can improve the quality of customer service and maintain the brand image of enterprises. The loyalty of old customers and membership marketing strategy can keep the company's performance growing continuously. Membership management system, a jewelry industry independently researched and developed by Wuhan Travel Software through comprehensive and scientific market research, is the first professional jewelry industry management software in China that integrates customer relationship management with membership management system to form a more targeted industry member management software. At the same time, the Ribbon operation interface pioneered by Aoyou Company is humanized and easier to operate, which improves the management efficiency of the enterprise. Membership management system, a jewellery industry in Aoyou, has realized various points promotion methods such as multi-level point consumption, member promotion, commodity promotion, multi-point referral, limited time promotion, point conversion, point exchange and so on from the marketing perspective. , and systematically analyze the marketing results and operating conditions in detail to help enterprises make successful marketing plans. The characteristics of the jewelry industry require membership management system to better meet the needs of enterprises: establish member data files through the system and control various resources of members. Through the software system, you can not only record the basic information of members, such as membership card, membership grade, telephone number, address and so on. And record every contact with members, members' family members, members' points, members' consumption information, etc. , so that enterprises can fully control the all-round and multi-angle information of members, grasp the needs of customers, and lay a good foundation for establishing a good long-term customer relationship network. The membership grade system strengthens the management of core members and prevents losses caused by the loss of members. Members can be classified according to the different profits they bring to the enterprise, such as the amount, frequency and credit limit of their consumption, and through statistical analysis of the data, we can understand the information of members of different grades, strengthen the contact with senior members, establish long-term good customer relations and prevent the loss of members. Strong membership integral management meets the complex and changeable integral system of enterprises. Develop a humanized points system: the cost and profit of each product category in the jewelry industry are different, and different points systems are set according to product categories, so that high profits can be rewarded to members with high points. 1) product type points According to the different profit cost of each product type, different points systems are set, such as diamond ornaments, and members will get 2 points for spending 1 yuan; Gold jewelry, members spend one yuan to get 1 points; Platinum jewelry, members spend one yuan to get 1.5 points; Crafts, members spend one yuan to get 1 points; 2) The promotion of members to set different integral coefficients of different membership cards will help merchants to manage members in different grades and stimulate members to spend more. For example, the basic points of silver card members * 1.2 times, gold card members * 1.5 times and diamond card members *2 times. 3) Time-limited promotion setting is used to promote points for a period of time. For example, during the Christmas period: 65438+February 24-65438+February 25, sales promotion activities can be carried out, and the points during the period can be set to several times of the original to promote customer consumption. 4) Commodity Promotion For some special commodities, we will promote sales, set up to buy a certain commodity, and give away certain points. For example, when a company launches a new product, members will get 100 points in addition to the points they deserve. In this way, the purpose of promoting the sales of this commodity has been achieved and the sales volume has been expanded. 5) After the integral conversion member obtains certain points, it can set the membership card of the member to be automatically upgraded to a higher level. For example, membership points 1000 -2000, converting ordinary members into silver card members; Membership points in 200 1 -6000 points, transfer to gold card members; Membership points above 600 1, upgrade to diamond card. 6) Redemption of points for commodities: The accumulated points can be redeemed for prizes/commodities. Points are exchanged for items other than goods. If it reaches a certain number of points, it can be used to exchange cash and buy goods. 7) Multi-level referrer points: the system can set referrer points for each recommended member. And you can set up multi-level introducer points. 8) Giving points in other circumstances: You can give points in some special circumstances, such as giving points to registered members, giving points to enterprises, giving points to members for special consumption, etc. Commodity classification management and sales analysis. The product categories are clear, as well as sales ranking, trend chart, product type sales analysis, member sales ranking and so on. Can be obtained through sales data; Grasp the trend of commodity prices in the industry. Jewelry prices change rapidly, so it is necessary to know the trend chart of each commodity in time, and analyze and arrange the purchase and delivery according to the sales trend of each category by year, month, week and day. Member marketing analysis comprehensively analyzes the consumption trends and characteristics of members and controls rich member resources. Statistical analysis of membership card classification: understand which membership type is most popular with customers. Membership card opening trend: analysis of membership card quantity and consumption. Development trend of new members: understand the development trend of new members. Recent consumption trend of members: analyze the total consumption of members at different times. Distribution of salesmen to which members belong: Understand the performance of salesmen. Gender and age analysis of members: analyze the basic characteristics of enterprise members. Member regional (regional) distribution: analyze the regional distribution of marketing strategies and choose appropriate marketing locations. Membership card recommendation ranking: members introduce new members to join, and the ranking of such members. Early warning of member loss: find out the members who have not come to spend for a certain period of time. Member credit early warning: analyze the situation that members have not paid back for a period of time after using credit overdraft. Early warning of member consumption: set the consumption cycle, understand the consumption situation of members, and call the police in time. Statistical analysis of consumption can enable enterprises to keep abreast of commodity sales trends, profits and costs of commodities, and control the operating conditions of enterprises. Commodity type sales classification statistics: according to different commodity types, analyze information such as cost, profit and sales volume in the form of charts. Sales trend analysis: analyze the sales trend, profit and cost of goods in different time intervals of year, quarter, month, week and day. Commodity classification sales analysis: analyze the cost, profit and sales volume of each commodity. Personnel sales ranking: analyze the sales performance of salesmen. Commodity sales ranking: analyze the cost, profit and sales volume of each commodity, and list the detailed information of each commodity. Commodity inventory early warning: set commodity inventory early warning date to know which commodities need to be replenished in time. Goods delivery reminder: know which goods need to be delivered, as well as delivery date, salesman and member information. Integrated management. Commodity management, authority group management, department personnel management, system security. Customize the interface and query conditions. Chain enterprises, real-time data sharing, networking of branches, unified management of headquarters, nationwide chain of remote networks.