Hermes * * * owns 16 categories of products: luggage, diaries and small leather goods, saddles, silk products, women's wear, men's wear, jewelry, watches and clocks, belts, gloves, shoes and hats, enamel ornaments and accessories, perfume, table porcelain, living art and furniture, decorative fabrics and wallpaper series.
Hermes China market is growing strongly.
165438+1On October 8th, Hermes, a French luxury brand, released its financial report for the third quarter of fiscal year 20 18. Benefiting from the excellent performance of the leather goods sector and the Asian market, Hermes' sales increased by 9.4% year-on-year to 65.438+0.46 billion euros, up by 9.6% at a fixed exchange rate.
By region, sales in Asia except Japan increased by 65,438+065,438+0.8% year-on-year, among which the Chinese mainland market remained strong, with revenue increasing by 65,438+065,438+0.8% to 565,438+09 million euros. Sales in Japan and the United States increased by 8.8% and 13.9% respectively, while sales in Europe and France except France increased by 5.3% and 4. 1% respectively.
Bain, an internationally renowned consulting firm, once published the Annual Report of China Luxury Market, pointing out that after three years of slowdown, China's personal luxury consumption showed a strong growth last year, among which "millennials" have become the main consumers of luxury goods in the Mainland.
According to public data, in 20 17, the sales of luxury goods in China mainland reached142 billion yuan, up by 2 1% year-on-year, far exceeding the global average level and major global consumer markets, with broad development prospects.
In fact, since 20 17, Hermes has made many attempts online. On 20 17 10, Hermes opened a limited-time store on WeChat official account to sell the smart watch Apple Watch Hermes Series 3 in cooperation with Apple. In June 5438+February of the same year, four kinds of men's and women's shoes were sold through WeChat channel, among which one player's women's sports shoes was only sold in Chinese mainland.
Hermè s, with China as its core market, began to accelerate its online layout this year. Beijing business today reporter learned today that at the beginning of 20 18, Hermes launched the H-pitchhh App game to attract young consumers.
In March, Hermes opened its fourth limited-time experience store on WeChat, selling 20 18 men's spring and summer collections. In August, Hermes China luxury brand entered official website, JD.COM and TOPLIFE at the same time. On June+10, 5438, Hermes China Online official website was officially launched, in order to establish closer ties with consumers in China.
Baidu encyclopedia-Hermes
People's Daily Online-Hermes China market grew strongly.