APMMonaco originated in Monaco and was founded by ArianePrette in 1982. It is one of the famous contemporary fashion handmade jewelry brands. APMMonaco was originally a manufacturer providing original designs. On 1992, the production line was moved to China; on 20/2, its own jewelry brand APMMonaco was launched; on 20/3, it opened its first store in Cannes; on 20/0/5, it expanded its business to Asia; and on 20/0/6, it opened its first store in China.

APM perfectly combines Monaco's elegance and fashion with South France's relaxed and happy attitude, adhering to the three values of elegance, fashion and smile.

Family holding, management team has rich management experience. The largest shareholder of the company is the Prette family, and the founder is ArianePrette. PhilippePrette(ArianePrette's son) holds 62.19% of the shares of APM Limited, while Philippe's wife KikaPrette holds 1.20% and her son LouisPrette holds 0.8%, thus controlling the company in the form of family, and the shares are relatively stable. Senior managers have rich management experience, and retail executives in various regions have at least 5 years of relevant work experience in their respective fields.