Brand value is high. BVLGARI is a jewelry brand founded by SotirioBulgari in Italy on 1884. Bulgari is bold and unique, noble and classical. Balance also combines classical and modern features, breaks through the strict rules of traditional academic design, and creates Bulgari's unique style with the inspiration of Greek elegance, Italian Renaissance and metallurgical technology in the19th century, winning the honor. So Bulgari cake is higher than the market cake price.