2022 Van Cleef & Arpels spokesperson is Liu Yifei. In 2022, Liu Yifei was invited to speak for Van Cleef & Arpels, a French high-end jeweler, and Liu Yifei spoke for a large jewelry advertisement, which shed the innocence of "fairy sister" and showed noble temperament with heavy makeup, and brought Van Cleef & Arpels diamond jewelry to the cover of Bazaar Fashion magazine.