A suggestion: try to innovate. Only jewelry stores that strive for innovation will have a future. Sticking to the rules or blindly imitating others will definitely fail in the end. Any jewelry store must show its own characteristics if it wants to continuously increase customers. There will always be difficulties and setbacks in doing business. It's up to you to break through. Do not make excuses for unsalable goods, nor sell them at low prices. You must show courage and determination to find opportunities in innovation. Recommendation 2: pursue growth. If you don't pursue growth and challenge higher goals in business, you won't feel the happiness and sense of accomplishment as a businessman. If a businessman just wants to make a living and has the psychology of being indifferent when he grows up, then people who work under him will naturally be careless. Business growth is usually measured by turnover. In order to expand the turnover, we must strengthen all related activities, such as sales, procurement, outlets, subordinates, funds and so on. Recommendation 3: Ensure a reasonable profit. In business, you must make a reasonable profit. You can't attract customers by selling them cheaply. You must provide better service to get normal profits. Take a part of the normal profits and then invest in various undertakings, so as to provide customers with better services and better goods for a long time. Recommendation 4: Take the customer as the starting point. When doing business, you should stand in the customer's position and let him buy what he needs. Customers' values are not necessarily the same as ours. Customers are divided into men, women and children. Therefore, we should try our best to understand the customer's needs and then satisfy him. To run a jewelry store, you must put yourself in the shoes, so as to know as much as possible the needs and quantity of customers. Therefore, knowing customers is the first step to open a shop. Suggestion 5: Listen to customers' opinions. The best way to understand customer needs is to listen patiently. To run an enterprise, we must conform to nature, brainstorm and then do what we should do, which is bound to be unfavorable. If you only care about selling goods and don't listen to the opinions of customers, you won't be welcomed by customers. In daily business, listen to the opinions of customers with humility. As long as you persevere, your business will prosper. Recommendation 6: Seize the opportunity. The key to business success lies in whether we can seize the opportunity. Usually, it is necessary to choose the right time to investigate the items that customers are scheduled to buy and the timing of purchase, which is much more convenient in sales. Recommendation 7: Give full play to the characteristics. Jewelry stores selling one thing are everywhere, and there must be some characteristics to make customers come to you. The characteristics of jewelry stores are just like everyone's characteristics. Jewelry stores have no characteristics, so they become tasteless. Although the goods on display are the same, if the services are different, the goods will look different. Of course, the characteristics of jewelry stores should meet the needs of customers. As for how to play, we should consider it individually. In addition to regional and open conditions, we should also consider the living standards and cultural level of the region. But sometimes, it is inevitable to be limited by real factors such as space, personnel, skills and funds. Therefore, we should start with the possible matters and give play to our own characteristics step by step. For example, it is also a good idea to focus on products that are familiar to you and more competitive, and introduce them to customers by more professional managers themselves. In fact, characteristics are not limited to commodities. Others, such as good service, comfortable storefront and sincere employees. As long as one or two of them are brought into play, it will be enough to attract customers.