Wuyi Business Circle is called "Pan-Wuyi Business Circle" mainly because the core of the business circle is located at the intersection of Wuyi-Road and Huangxing Road, and the most important thing is on both sides of Huangxing Road south of Wuyi Road. The main businesses operated by Wuyi Business Circle are: New World Department Store, Pinghetang Department Store, An Baili Oriental Department Store, Wangfujing Department Store, Spring Department Store, Meimei Department Store, Carrefour, Wanda Shopping Plaza, Yilong Department Store huang xing road pedestrian street, Pozi Street, Suning Appliance, Tongcheng Electric Appliance, Trust-Mart, Nathan Road in Trendy Zone, etc. There are also many clothing, jewelry, digital, glasses, restaurants, hotels, bars and other franchise stores.
2. District Business Circle —— Analysis of Rongwan Town Business Circle;
Rongwan Zhenjiang is located on the west bank of Xiangjiang River in Yuelu District, starting from the old pier in the east, connecting Rongwan Town Bridge in the west and Xiangjiang Bridge West Square in the south. Rongwan Town, formerly known as Rongwan City, is one of the earliest markets in Changsha. Rongwan Town is the commercial center of Yuelu District. The commercial center is represented by Tongcheng International Plaza, Xinyijia, Yuelu Fashion Plaza, BBK, Yuelu Modern IT City, Suning Appliance, Tongcheng Appliance, KFC, McDonald's and Buguo.
3. Analysis of Secondary Business Circle-Dong Tang Business Circle;
After decades of accumulation, Dong Tang Business Circle is the second business circle in Changsha, located in Yuhua District, with its core area at the intersection of Labor Road and Shaoshan Road, which is very popular. The main businesses that have settled in the city are Friendship City, Pinghetang (Dong Tang Store), Golden Family Tongcheng International Product Center, BBK, Jiarunduo, Xinyijia, Wal-Mart, Tongcheng Electric, Gome, Xiaoxiang Clothing Plaza, Clothing Trading Building, Metropolitan Commercial Street, and many clothing brand stores, mobile phone digital franchise stores, well-known restaurants, jewelry, electrical appliances and other franchise stores.
In a sense, its potential and growth are even better than that of the May 1 business district. The main high-end goods sold in Dong Tang business circle include the Golden Family Tongcheng Famous Brand Center, Friendship Mall and Pinghetang (Dong Tang Store).
4. Analysis of Secondary Business Circle -I- Railway Station Business Circle:
Changsha railway station business district has convenient transportation and obvious location advantages; The surrounding markets are dense, the business atmosphere is strong and the popularity index is strong. It is a typical intersection center of people flow, logistics, information flow and capital flow in downtown Changsha.
The railway station business circle is also widely distributed, represented by Yuanjialing Friendship Store, Apollo Commercial Plaza, Jiarunduo Supermarket, Tongcheng Electric Appliance, Sanxiang Nanhu Market, National Reserve Computer City, QQ Computer City, Hefeng Computer City, Huahai 3C Computer City, Cyber Computer City, Changsha Digital Pedestrian Street, Golden Apple Clothing Market and Chaoyang Clothing Market.
IT is the largest and most concentrated IT wholesale and retail market group in Hunan, with huge annual turnover.
5. Secondary Business Circle —— Analysis of Wu Jialing Business Circle;
Wu Jialing business district has a large distribution area, and there are many business formats in the business district, including supermarkets, convenience stores, large-scale comprehensive supermarkets, warehouse supermarkets, department stores, cheap shops and home centers.
Metro, the first world-famous commercial group to appear in Hunan Province after China's entry into WTO, opened a two-storey warehouse supermarket outside Changsha with more than 400 parking spaces. It adopts the "warehouse membership" marketing model and does not directly participate in retail competition. Instead, it provides supply support for retail and catering owners and helps small and medium-sized owners reduce the purchase cost. Even the decoration, commodity display, architectural style and site selection of shopping malls have their clear purpose and specific service direction.
Today, Wu Jialing overpass is the axis of commercial distribution of Metro, Wujialing Life Plaza, Suibao Department Store, Tongcheng Electric Appliance, Xinyijia Supermarket, Xinhe Furniture City, etc. Wu Jialing Business Circle is greatly influenced by overpass, Victoria Shopping Plaza has been closed, and Wu Jialing Business Circle is the most dissatisfied business in Changsha.
6. Emerging district-level business circle-analysis of Rio Tinto business circle;
Rio Tinto business circle is located in the east of Changsha, mainly in Yuhua District (? Wanjiali and oriental home are in Furong District), with obvious traffic advantages. Gao Qiao Business Circle mainly deals in wholesale markets such as home furnishing, building materials (represented by Ouyada, Wanjiali and oriental home), daily necessities, sugar and wine, IT and leather goods (Gao Qiao market).
In recent years, Lido Business Circle has also expanded the market competition of department stores and successfully introduced Wal-Mart, RT Mart and Tongcheng Outlets.
It is reported that the business circle is ambitious to become the first business circle in Changsha, and it is likely to surpass the May 1 business circle in terms of the sales amount of goods alone. However, judging from its position, popularity and brand influence in the eyes of Hunan consumers, Gao Qiao business circle still has a long way to go.
7. Analysis of the emerging district-level business circle-Red Star business circle;
Hongxing Business Circle is located in Hongxing Village, Yuhua District, the core area of Changsha-Zhuzhou-Xiangtan urban agglomeration, with convenient transportation. In recent years, the Red Star business circle has developed very rapidly. Some insiders even predict that after 3-5 years of construction, the Red Star Business Circle will become a new landmark of the Changsha-Zhuzhou-Xiangtan urban agglomeration, and its scale and positioning will dominate the central region, and it is expected to become the first in South China. -? Business Circle "China Xintianhe City is located in Tianhe City Business Circle.
A few years ago, the Red Star Village plot began to go through the initial industrial upgrading and expansion of Zhang Zhilu, and successively established a-? A series of industrial clusters: including Red Star Agricultural Products Market, Red Star Flower Market, Red Star Daily Commodity Market, Red Star Green Food City, Red Star Commercial Factory, Red Star Macalline Home Furnishing Factory, Red Star Building Materials Market, Red Star Jingwanzi Furniture Plaza, Red Star International Convention and Exhibition Center, BBK, Xinyijia, etc. Its land value has been brought into play as never before.
8. Relatively good township economies are: Huishangang Town, Luxipu Town, Guanxi Town, gaosha town, Guanzhuang Town, Wangzhen Town, Datuo Town, Jiashu Town, Wangxian Town, Wentang Town, Gaoping Town, Baisong Town, Qihe Town, Cangshuipu Town, Matian Town, Anjiang Town, Bai Di Town and Huangyangsi Town in Lengshuitan District.
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Analysis of Changsha business circle pattern: The formation of any business circle has its specific reasons: historical accumulation, policy orientation, urban development direction, traffic location, population distribution, business distribution, publicity and promotion, consumption habits and so on.
This can also be proved by the analysis of the above business circles. The main business districts in Changsha, which are dominated by department stores, are mostly located in the main urban areas of the city, because they can satisfy consumers' shopping habits and convenience to the greatest extent.
With the great development of Changsha city, other areas will also develop into new important business districts, such as Wangchengpo and Guanshaling in Hexi, Lituo, Xingsha and Datuo in Hedong.
Distribution of key business districts in Changsha: