Since the first oyster watch 1926 came out, Rolex has taken the vast world as the laboratory to test the performance of the watch in the real environment. Rolex has proved that its watches are accurate, waterproof, strong and reliable under the most extreme conditions, whether on the sea surface or in the depths of the ocean, on the top of the mountain or on the polar edge.
In addition, Rolex has experienced the test of speed. 1935 sir Malcolm Campbell (sir? Malcolm. Campbell) wore a Rolex watch and drove the Bluebird, breaking the record of 300 mph (nearly 480 km/h). 1947, the first pilot who broke the sound barrier also wore a Rolex watch and flew an airplane powered by a rocket engine to achieve his goal. In these two extreme challenges, Rolex watches have experienced the test of instantaneous speed increase and violent vibration, and are still intact and operating normally.
Since the 1930s, oyster watches have been accompanied by many explorers in the Himalayas and have been recorded in history. 1953, by Sir john hunter? John? Hunter) led by Sir Edmund Hillary (Sir? Edmund? Hillary) and Tenzin? Norguet's British expedition climbed Mount Everest for the first time wearing an oyster watch, thus becoming one of the outstanding people in the world. The extraordinary performance of Rolex watches has also been proved in the process of these characters' persistent struggle and pioneering spirit.
Pioneering sponsorship project
Andre Heinig is committed to improving the brand awareness of Rolex. Under his impetus, Rolex began to cooperate with some well-known institutions, outstanding athletes and outstanding artists in the 1960s and 1970s, which led to the trend of sponsoring cultural and sports activities.
Rolex is also a pioneer in charity. 1976, in order to commemorate the 50th anniversary of the birth of the oyster watch, Andre Heinig founded the Rolex Prize (Rolex? Awards? For what? Enterprises provide financial support for those who strive to enrich human knowledge and improve human welfare.
Rapid progress has made the Rolex brand more widely recognized. In 1990s, under the guidance of enterprise spirit, innovative ability and the principle of pursuing excellence, Rolex opened a new brilliant chapter. Become synonymous with enterprise spirit, innovation and Excellence.
Carry forward the charity tradition with innovative thinking
Rolex's charity activities have never been ignored. Driven by Patrick Heinig, Rolex was founded in? 2002? Established the Rolex Creative Arts Recommendation Funding Scheme (Rolex? Mentor? And then what? Protected person? Art? Initiative aims to help outstanding young artists give full play to their potential under the guidance of famous artists in their respective fields. This project is through the Rolex Achievement Hall (Rolex? Institute) carried forward the profound tradition of Rolex charity.
Ode to women
2/kloc-in the first decade of the 20th century, women's watches became more and more wonderful because of continuous innovation. Since the brand was founded, Rolex has been able to provide many choices for women.
Gemstone inlays, dials of various sizes, colorful pattern designs and tones add infinite brilliance to the women's wear styles that are constantly adding new members, and are elegant and magnificent models in oyster series.
Gold-plated mother-of-pearl illusion (Goldust? Dream), Jin Shuijing (gold? Crystals) or Rolex floral theme dial, these novel styles show Rolex's extraordinary innovation ability and unparalleled technical level, which are not only extremely exquisite in design, but also include the characteristics of oyster series, such as accuracy, waterproof, durability and reliability.