A major feature of Taobao Double Eleven is that you can pay a deposit in advance, and 1 1+0 will pay the final payment on the same day. Moreover, some of the goods pre-sold in Double Eleven are in the form of ladder prices, that is to say, the prices of such goods vary according to the number of people ordering, and the more people ordering, the lower the price. In the face of big sales promotion, the first step for consumers to stabilize their position is to choose goods according to their own needs. First, make a shopping list, prioritize, budget well, and limit the purchase quantity of "post-stimulating demand" goods.