There are various indications that Hangzhou is gradually forming a luxury market scale second only to Beijing and Shanghai in China. 70% luxury brands have landed in Hang Cheng. Since 2008, although the financial crisis has swept the world, the sales of luxury goods in China have increased instead of decreased. According to the forecast of Bain, a world-renowned luxury consulting company, the luxury market in China is expected to increase from $8.6 billion in the previous year to $9.6 billion in 2009, while the luxury consumption in the United States, Japan and Europe will drop from $654.38+06.7 billion in the previous year to $654.38+05.3 billion in 2009. It is an indisputable fact that China has become an emerging market for many luxury brands. The reporter learned that the 20 10 Hangzhou International Luxury Exhibition will be held in Hangzhou on 1 month. Not long ago, "Wings International" held a low-key "Wings of Charm" luxury exhibition in Hangzhou. There are indications that Hangzhou is gradually forming a luxury market scale in China, which is second only to Beijing and Shanghai. "Hangzhou has sufficient luxury consumption capacity. At present, more than 70% of international luxury brands such as LV, GUCCI, Armani and Chanel have landed in Hang Cheng. " The chairman of a group who has studied the fashion trend of luxury goods thinks so. In recent years, Beijing, Shanghai, Guangzhou and other economically developed areas have set off a luxury consumption boom. According to reports, in Shanghai, Beijing West Road, which is just across the street from the "Meihengtai" business district of Nanjing West Road, is brewing to "copy" the successful experience of other luxury business districts in Shanghai, and build the top fashion on Beijing West Road with the help of unique villa shops. In fact, not only Shanghai, but also luxury exhibitions in Shenzhen, Guangzhou, Tianjin, Wuxi and other places have sprung up one after another, which has a great momentum of catching up with Paris, new york and other world fashion metropolises. Hangzhou is not to be outdone. According to industry sources, the sales of most luxury specialty stores in Hangzhou rank first in the country. The sales of high-end cosmetics, high-end fashion and high-end furniture are amazing. "LV's sales are increasing at a rate of 45% every year," said a source.

"With the continuous development of China's economy, the proportion of newly rich people in China will continue to increase. As one of the most active regions in China, Zhejiang's luxury consumer market is undoubtedly huge. " Wang Liying, manager of Hangzhou International Luxury Exhibition, said. New luxury goods formats rush to Hangzhou. When it comes to luxury goods, many people will think of Hangzhou Tower. When it comes to luxury life, many people think of palace-like houses, luxurious evening dresses and villa dinners ... In fact, more people have the opportunity to enjoy this life now. It is understood that there is a brand-new format in Hangzhou at present: with a deposit of 30%, you can spend 500 yuan money to enjoy a favorite LV bag and change to other brands. Of course, your time is limited. "In fact, this is a luxury taxi. If necessary, the consumption power of some working-class people can be fully released through purchase, lease, exhibition, etc. " Dong Fuyong, executive vice president of Yongan International, said. It is understood that the group's current business in Hangzhou includes the purchasing and leasing business of some top brands such as GUCCI, PRADA, LV and CHANEL, and more luxury goods will be launched in the future, such as the leasing business of top cars, private helicopters and private yachts. "Although the consumer goods market in Hangzhou is second only to Beijing and Shanghai, there are still many luxury brands that have not entered Hangzhou, which also makes some people with spending power regret. This short board can be made up by purchasing and leasing. " Zhang Lei, an employee working in a foreign trade company, thinks so. The consumption potential of luxury goods in the Yangtze River Delta has not been fully released. In recent years, every weekend, there will be an interesting phenomenon at the entrance of Hangzhou Building: many high-end cars with foreign licenses arrive at the parking lot at the door one after another, and after handing over the car keys to the parking attendant at the door, the guests in the car enter the shopping mall, holding credit cards, swiping their cards when they see what they like, and sometimes throwing hundreds of thousands of yuan at a single counter. What supports this market is the pockets of Zhejiang people. KPMG's latest report, Luxury Consumers in China, shows that the per capita annual income of Shanghai, Guangzhou, Shenzhen, Beijing and Wenzhou exceeds 7,000 US dollars. The Yangtze River Delta is the most active market economy in China, and it is gradually becoming the main market of luxury goods in China. "Rich and willing to spend. For example, Wenzhou people like to show their strength by buying famous brands, so their consumption is not very rational, and they may spend a lot of money on impulse, which can also constitute a strong purchasing power. " Professor Xu Jianfeng from the Institute of Economics of Zhejiang Academy of Social Sciences thinks so. In fact, Hangzhou is also fully equipped with luxury consumption capacity. According to the data released by the Ministry of Commerce in early 2009, Hangzhou's economy has maintained double-digit growth for 18 years, and its per capita GDP has exceeded 10,000 yuan, reaching the level of "upper-middle" developed countries and regions. Fan, head of China area of Forbes list, said: "According to Forbes survey, there are seven best commercial cities in Chinese mainland 15, among which Hangzhou is the first." Experts believe that according to the GDP growth of the Yangtze River Delta cities, the luxury consumption potential of the Yangtze River Delta cities is great and has not been fully released. With the expansion of the middle class and the rich class, the bread of luxury goods will continue to grow bigger. The expert is full of confidence in the consumer goods market in Hangzhou. "By then, consumers from all over the country can come to Hangzhou to buy luxury goods, and we can witness the changes in the luxury goods market in Hangzhou together." Many people will think without thinking that "luxury consumption" is a money-burning game for the rich and even the "nouveau riche". In fact, "luxury" and "burning money" are essentially different. Luxury is a symbolic way of life. On the one hand, as more and more people become rich, people's consumption consciousness becomes diversified and they begin to spend money to meet their spiritual needs; On the other hand, in order to cater to these "rich people", merchants also vigorously launched so-called "luxury" services and products, so luxury consumption came into being. As an economic phenomenon, luxury consumption is worthy of recognition. It can not only meet the consumption needs of some groups, but also make the product structure of high, medium and low grade more reasonable and fully meet the different consumption needs of different consumer groups. The Hangzhou International Luxury Exhibition, which has been prepared for nearly half a year, was held in Zhejiang World Trade International Exhibition Center. A series of products, such as luxury houses, famous cars, mobile phones, jewelry, jade articles, high-end furniture, top artworks, wine, tea, private clubs, private financial services, etc., are gathered, and most of the exhibits are rare in the market. Zhou Jingyuan, the representative of the exhibition, is very satisfied with the exhibition results. "Zhejiang people's spending power really deserves its reputation. We sold 10 mobile phones in two days, and the price exceeded10.5 million yuan, with more than 20 orders. " In fact, not all exhibitors are as jubilant as Zhou Jingyuan. The organizer said that because the exhibition has not yet ended, the final transaction data is not good for statistics. However, the reporter's investigation found that only exhibitors of mobile phones, cars, high-end furniture and wine booths indicated that consumers placed orders or clearly expressed their purchase intentions; Exhibitors such as jewelry, jade, high-end villas and famous pianos all said that they had little gain. "I found that Zhejiang people are still more rational. Although our mobile phone sales are good, Zhejiang people are still very cautious about investing in luxury goods with higher prices. " Zhou Jingyuan said that Ryan's mobile phone is a luxury in mobile phones, but after all, it is not an investment product or collection of millions or even tens of millions of yuan, so it is easier to make a purchase decision. Among them, the world's second-ranked luxury brand Fedoroka Buqilati's top jewelry and top jadeite are "made in heaven" and "full of wealth". "Heaven and Earth" currently has a market value of 50 million, and "Full of Wealth" has a market value of 40 million. In addition, an emerald weighing 1 1 carat, a glass jade bracelet worth more than one million and a batch of Hetian jade original stones weighing up to 25 kilograms were exhibited. Mr. Chen, the person in charge of the Shanghai jewelry booth, is very calm about the phenomenon of "zero transaction". "Luxury goods like high-end jewelry and jade are originally niche. Because investment in jewelry and jade collection requires a certain amount of knowledge accumulation and vision, unlike automobile and real estate investment, many high-end consumers dare not place orders easily. " Teacher Chen said that luxury goods exhibitions are inherently difficult and need to have various conditions such as target customer resources and market base. Attractively, it is a good start. It is understood that Hangzhou Tower, as the largest gathering place for luxury goods sales in the province, accounts for 7% to 8% of the luxury brands in shopping malls, but its sales account for more than 40% of the whole shopping mall. Tong Minqiang, general manager of Hangzhou Tower Shopping City, analyzed that in Zhejiang, the main force of luxury consumption is these three groups in turn: Zhejiang businessmen who are richer than the middle class, group buying customers, white-collar workers with certain economic strength, and rich second generation. At present, China is the time when luxury brands flock in. An insider believes that luxury goods have a golden sales period of at least 10 years in China. & lt/p & gt；