The domestic jewelry industry is still in the initial stage of development. "20 1 1 Top 500 Most Valuable Brands in China" has 14 jewelry enterprises, all of which are in the top 100 except Chow Tai Fook, and most of them are on the list for the first time. On the other hand, the domestic jewelry brand market is relatively regional, and the enterprises leading the industry have not yet formed. The situation of "big industry and small company" in the industry will continue to be maintained, but the development prospect of the industry is good, and leading enterprises will continue to maintain high growth.
Strengthening channel construction and expanding sales in order to win in the increasingly fierce competition has become a top priority for major jewelry retailers.
Although the per capita jewelry consumption level in China increased from 10.2 USD in 2000 to 18.8 USD in 2009, it is still at a low level compared with developed countries. In 2009, the per capita jewelry consumption in the United States and Japan reached 154.7 USD and 89 USD respectively, which was 8 times and 5 times that of China respectively. The luxury goods market in China will rise rapidly in the future, and the market scale will reach 654.38+08 billion yuan in 2065.438+05. By then, China will become the largest luxury market in the world. High elastic luxury goods such as gold, silver and jewelry will be the biggest beneficiaries of this round of rapid upgrading of residents' consumption structure. The development of China's jewelry industry has experienced three stages: stagnation, recovery and development. Before the 1980s, the jewelry industry in China was basically at a standstill and never got any development. After the 1980s, China's jewelry industry experienced a recovery period of nearly ten years, during which the Chinese jewelry industry got a certain recovery development. 1990 to 2000, China's jewelry industry really entered a stage of rapid development, during which the Chinese jewelry industry has undergone earth-shaking changes; Since then, from 2000 to 2008, the jewelry industry in China has entered a relatively stable development period, during which the jewelry industry in China has really grown.
With the increasing competition in the jewelry industry, the capital operation between large enterprises is becoming more and more frequent, and domestic excellent jewelry manufacturers pay more and more attention to the research of the industry market, especially the in-depth study of the development environment of enterprises and the changes of customer demand trends. Because of this, a large number of excellent domestic jewelry brands have risen rapidly and gradually become the leader in the jewelry industry! development trends
At present, China's jewelry consumption presents a diversified development trend. In addition to traditional gold jewelry, the sales growth of jadeite, jade, platinum, palladium, diamonds and gemstone jewelry is also very obvious. In particular, jadeite, jade artworks and decorations are increasingly loved by consumers.