1. Brand awareness: As a well-known domestic gold brand, China Gold has a certain foundation in its popularity and influence among consumers. It is reported that China National Gold Group Gold Jewelry Co., Ltd. is a large-scale enterprise specializing in the research, development, production and sales of "China Gold" brand gold jewelry products in China.

2. Product quality and price: China gold products mainly use gold as the main material, and the price is relatively close to the people. Moreover, its jewelry design process is relatively simple, there is no complicated production process, the process cost is not high, and the cost is naturally cheaper than other brands.

3. Product innovation: In the market competition, China Gold constantly carries out product innovation to meet the needs of consumers.