Most digital equipment providers are developed from copying and printing equipment, with no printing technology background and few key software technologies of digital printing system. Example:

1, full digital printing workflow software

2. Integrated and unified output software that can meet various printing and typesetting result formats.

3. Printing data resource management software

4. On-demand and variable printing production and support software

5. Remote network service software

Due to the lack of software support of the above key technologies, most equipment providers have to be located in the office market dominated by copying and printing.

Offset screen printing calendar packaging box adhesive desk calendar trademark laser anti-counterfeiting trademark Taizhou calendar packaging box brochure poster promotional paper handbag and so on accept all kinds of printing business.

1, offset printing: various color samples, calendars, desk calendars, packaging boxes, brochures, posters, exquisite picture books, handbags, stationery, envelopes,

Color box, advertising paper, handbag, packaging and decoration, brochure, tickets.

2. Leather labels: all kinds of leather trademarks, decorative labels, zipper labels, key rings, commemorative badges and other rubber, plastics, PVC, etc.

3. Embroidery: computer-woven silk weaves all kinds of decorations, sewing satin, plane trademarks, decorative labels, luggage belt.

4. Embossing: all kinds of clothing tags, self-adhesive stickers, bar codes, crystal plastic drops, laser anti-counterfeiting labels.

5. Screen printing: all kinds of screen printing ribbons, non-woven fabrics, tape trademarks, shipping marks, PVC plastic labels, and processing with supplied materials.

6. Machine printing: all kinds of ribbons, trademarks, shipping marks, washing labels, roller stickers and special non-woven tapes.

Printing of packing boxes, calendars, desk calendars, handbags, exquisite picture books, samples, brochures, posters, laser anti-counterfeiting labels, stickers, trademarks, etc.

The appearance of digital printing has solved many problems in the market. Every company wants to minimize the cost of storage and transportation, and digital printing technology ensures that reprinted printed matter has the same effect as the first edition. It serves the fields of print on demand, personalization and variable data input and printing. The most striking feature of digital printing is that it can be printed in one page. Web-to-print can be realized by combining IT technology and Internet technology. At Konica Minolta booth, Haidong Lu, deputy section chief of Beijing Digital Printing Department of Konica Minolta, gave a demonstration and introduced it to reporters.

In foreign countries, digital printing is showing great vitality. Xiao Nan, deputy manager of Kodak Graphic Imaging Group in Greater China, said that as far as the US market is concerned, the number of printing companies has been decreasing in recent years, but the revenue of the printing industry has continued to grow, most of which comes from the growth of digital printing revenue. Digital printing has many advantages such as simplicity, rapidity and flexibility, which makes its potential application range very wide, from large format printing to the printing of books and brochures. It is an extremely important means of producing media. However, the development of digital printing in China is limited to some extent. Many commercial printing enterprises lack understanding of digital printing technology, so it is very difficult to apply it. High-performance color digital printing equipment is mainly used in some professional fields, and its share in the printing market is still relatively low.

The color quality of digital color printing has reached a high level, which can be comparable to that of four-color offset press in many cases. For example, Nexpress 2 100, HPIndigo and XeroxiGen3 can provide high-quality color digital printing. Nexpress and HPIndigo can also provide printing in more than four colors, even polishing, with a wider range of colors. Xiao Nan took out a foreign newspaper printed in digital color to prove the practicability and effectiveness of digital printing to reporters. She reflected that in foreign countries, the works of digital printing business come from a variety of printing; In China, digital printing is mainly used for invoice printing. Haidong Lu said that government agencies, printing houses, advertising companies and printing houses can all use digital printing equipment. Xiao Nan pointed out that digital printing can save costs for customers, improve customer response rate, show differentiation and enhance brand image. I hope the company's customers and customers can understand digital printing and digital printing technology. She preached. Relevant information shows that in the United States, 33% of digital printing work in 2006 was diversified and personalized. The growth rate of customized printing in the printing market has reached 65,438+04%, and the growth rate of live parts directly from web-to-print has exceeded 65,438+000%. Judging from the number of copies printed, 78% of the four-color offset printing live parts have been reduced to less than 5000 copies. For printing enterprises, it is the general trend to develop into digital printing. At the same time, the rapid development of digital printing technology has brought great business opportunities to various fields of the printing industry, and digital printing has become the most promising printing method.

For the development trend of digital printing, FrankJ J. Romano, a famous American printing expert, believes that digital printing will be a supplement to offset printing, silk screen printing and flexography, and compete with it; Networked laser printers will challenge copiers, copiers will challenge digital printing, digital printing will challenge offset printing, and inkjet will challenge all; The quality of digital printing will no longer be a problem, but its production capacity, reliability and size still need to be further solved; Offset printing is improving to provide more economical and competitive products, but its market will continue to be eroded by digital printing; Digital printing will affect all aspects of the printing industry and will be widely used in works of art, packaging, label printing, textiles, books, advertisements and other printed matter.

Romano predicted in his lecture on the current situation of American printing in 2006 that by 20 12, the market share of unified offset printing would drop to 60%, and the rest would be occupied by variable data printing and other methods. By 20 15, the income generated by offset printing will fall to about 45% of the total income of printing industry, while digital printing will rise to 30%, and the rest will be occupied by auxiliary services.

A staff member of China Printing Technology Association said that although the development of China's printing market is different from that of the United States, from the historical experience, it is only the difference of progress. The key is whether we can get a glimpse of the future of digital printing in China in the American market.

What is the difference between digital printing and traditional printing?

Traditional printing: design-review-printing-printing-proofing-verification-printing-finished products.

Digital printing: design-audit-printing-finished products.

1. Convenient and fast: Digital printing has an absolute advantage in a small amount of printing and urgent work because it omits complex processes such as film, imposition and printing. All electronic documents generated by typesetting, design software and office application software can be directly output to the digital printing machine.

2. Flexible and efficient: The overall digitalization of digital printing enables us to provide customers with more flexible printing methods, that is, printing while changing, printing while changing, printing as much as possible today at 50, tomorrow 100, thus realizing zero inventory. This flexible and fast printing method enhances the advantage of customers in the competitive environment.

Third, no need to start printing: enjoy high-quality printed matter, no need to "start printing", one copy is ok. Digital printing can completely meet the ideal requirements of initial printing and vertical printing.