Weddings just need a market. Due to last year's epidemic, this year is the wedding year, and it is expected that there will be a wedding peak in the second half of the year. For married people, gold jewelry is just needed, and the second half of Tanabata and National Day are the peak sales seasons that jewelry stores must seize.

There are two ways for a gold shop to seize the opportunity of marriage:

1. Combine wedding-related industries to form a wedding alliance.

2. Pre-sale in front of the store preempts the wedding crowd. Aiming at the gift market and creating young jewelry gifts will be the performance growth point of the gold shop in the second half of the year.

Facing the jewelry market, what jewelry terminal stores need to do is to tell customers the reasons why they have to buy with the help of ritual sense and specific consumption scenes, such as the adult ceremony of the college entrance examination and the blessing ceremony for peace, so as to make jewelry a necessity for daily work and social interaction.