With the improvement of people's living standards, the demand for beauty is increasing day by day. Strolling through the streets, you will inadvertently find more cosmetic shops with a wide range of products, warm service and familiarity with beauty knowledge. Most of them are prosperous. Faced with such a fashionable and profitable business, many people want to give it a try. So how to open a cosmetics store? What conditions should a civilized cosmetics store have? What should I pay attention to? How to run? In fact, it is not an easy task to do a good job in a cosmetics store, and it is difficult to explain everything. Every successful store has its own way of success. The author summarizes the experience of some successful people who have opened stores, hoping to give some enlightenment to friends who are operating and preparing to open stores.

It is the goal of every boss to make money in Kaihua cosmetics store, but in the process of opening the store, we are eager to make money quickly, ignoring many important links and elements of opening the store. We regretted it when we opened the shop. In fact, the author believes that as long as we can grasp the key factors, we can do a good job in the store. These three factors are: site selection, purchase, development and management of customers. According to the steps, it is very important to choose the location of the cosmetics store first. Sun Tzu's art of war said: the victory of the army and the help of the land illustrate the importance of geographical location. Some people say that the location of the store determines about 50% of the turnover, which makes sense. There is a saying in the industry that one step is not as good as three cities. Even if it is almost the same location, the business will be much worse if there is one step between stores. This shows how important it is to open a shop. The location of the store is generally judged according to the location of the store and the consumer groups it faces. If you want to operate high-priced brands, cosmetics mainly aimed at young white-collar workers should be selected in high-consumption areas where women gather, such as boutiques, jewelry stores and high-end office buildings. If the price is medium, cosmetics for young people should be chosen in busy streets near KFC, McDonald's or universities. In addition, we should also pay attention to our own management level, experience and funds. And the prices in different locations will vary greatly.