Chow Tai Fook Jewellery and Gold Store was established in 1929. In 1960s, Mr Zheng Yutong took over the operation of Chow Tai Fook. Later, his 999.9 pure gold jewelry became a model of the gold jewelry industry. In the early 1990s, Chow Tai Fook decided to set a "one-price" at a cost plus a reasonable profit, and now it has become another name for "genuine products".

Chow Tai Fook has been engaged in the jewelry industry for more than 76 years, and enjoys a high reputation in the jewelry industry for its exquisite craftsmanship and innovative jewelry design. Now it is the most famous jewelry brand in Hong Kong and China, with its sales network covering more than 360 outlets in more than 60 cities in Hong Kong, Macau and China, and actively expanding the Southeast Asian market. The annual sales amount to $654.38 billion.

Products and services. Chow Tai Fook is mainly engaged in jewelry retail, wholesale and manufacturing. Chow Tai Fook sells a wide range of goods with novel and unique styles and great taste, including 999.9 pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearls and Japanese pearl jewelry. The company directly buys the most popular K-gold jewelry from Italy; Chow Tai Fook, located in Hong Kong and Macau, also acts as an agent for world-famous clocks and watches, bringing diversified choices to customers. Loyalty and service have always been the way to entertain guests and won a reputation. Won the 58th place in the list of "Top 500 Most Valuable Brands in China", with a brand valuation of 8.275 billion RMB, making it the only jewelry brand among the top 200.