With the gradual maturity of the jewelry industry, brand competition is becoming increasingly fierce. The rapid expansion of foreign jewelry giants in Chinese mainland market has sounded the alarm for local brands in China. In the market battle without gunpowder smoke, local brands began to reflect on their development strategies. How to make jewelry brands bigger and stronger in a good market development environment? In recent years, the voice of market segmentation in jewelry industry has become increasingly strong, and the development model of driving the overall situation with one point has been imitated by more and more jewelry brands, which has become one of the development directions of enterprises.
1. What will the design subdivision of jewelry industry bring to enterprises?
Jin Jiali diamond, who has more than 20 years of experience in diamond ornaments management and has successfully promoted and sold diamond ornaments in the mainland for more than 10 years, has a deep understanding of this. For more than 20 years, Jinjiali diamond and jewelry industry has experienced the whole process from product era to brand era. Jinjiali Diamond believes that with the development and maturity of the jewelry industry, market competition will intensify. Only with a strong brand as a strong backing for development, Jinjiali Diamond can go faster and more steadily. Striving for stability and quickness is the development strategy that Jinjiali Diamond has always adhered to. Market segmentation will make the company's positioning more and more clear, and it will also help the company to concentrate its superior resources on one point and make a strong attack, thus pushing brand building to a new height.
In 20 12, Jinjiali's diamond image was upgraded to the fifth generation, and the brand was clearly defined as "Jinjiali's perfect diamond cutting". Of the 4Cs of a diamond, only the cutting can be controlled artificially, and the perfect cutting will show the more dazzling fire color of the diamond. Therefore, there is a constant demand in the industry to promote cutting. Jinjiali Diamond promotes "perfect cut diamond" with many years' experience in promoting diamond ornaments, accurately divides the consumption concept, and brings more noble psychological demands to consumers with its most professional brand and high-quality products.
Jin Jiali perfect cut diamond-perfect polishing.
Jin Jiali perfect cut Diamond-Perfect Symmetry
Jin Jiali's perfect cut diamond-perfect proportion
2. Will market segmentation affect brand development?
Does market segmentation mean losing the original passenger flow in the future development? In 200 1 year, Jinjiali Diamond successfully entered the mainland of China, opening up a vast mainland market and making due contributions to the development of diamond ornaments in China. Jin Jiali Diamond believes that brand development is a gradual process. Only by sailing against the current and making bold progress in the market segmentation of the industry can the brand go further in the future competition.
At the beginning of the brand positioning of "Jinjiali Perfect Cut Diamond", Jinjiali Diamond, based on steady development, made a lot of investigation and analysis, and thought that with the change of people's consumption concept, the distinguished consumption experience would get more praise. Jinjiali Diamond, which pursues perfection, will serve the vast mainland consumer terminals with the latest and most exquisite perfect diamond products, and will surely become a beautiful landscape in the jewelry industry in the future.
20 12 China jewelry yearbook
3. How will the brand operate after segmentation?
Only by implementing subdivision positioning can enterprises achieve greater development. In 20 12, Jinjiali Diamond integrated the superior resources of the company and made a strong appearance at Shenzhen International Jewelry Fair with a brand-new image and brand-new positioning. The good platform provided by the exhibition laid a good foundation for the initial promotion of Jinjiali diamond brand positioning.
As the saying goes, a good beginning is half the battle. After the exhibition, merchants from all over the world visited and inspected Jinjiali Diamonds in an endless stream, and the contracted customers also praised the new image and new positioning. Jinjiali Diamond adheres to the worry-free service throughout the process, strengthens the construction of service team in combination with clear brand positioning, increases the support for joining, operation and marketing, and establishes a smooth communication bridge between franchisees and headquarters, so as to avoid franchisees' worries and make franchisees easy to operate and make profits.
4. How does Jinjiali Diamond grow in differentiated competition?
Leading the consumption trend of diamond ornaments has always been the goal pursued by Jinjiali Diamond. Brand segmentation positioning and overall image upgrading meet the development needs of terminal stores in hardware. There is a good saying: in the end, war is a war between talents. Professional and high-quality sales team is the key to terminal profitability. Jinjiali Diamond attaches great importance to the operation training and operation support of the terminal. At the beginning of the opening of the new store, the store manager and clerk were trained in store management, jewelry culture, marketing process and skills, so as to strengthen the service quality and service level of the terminal, and then enhance the popularity of Jinjiali Diamond brand terminal.
20 12 China jewelry yearbook
The market is changing rapidly, and the survival of the fittest is eliminated. The cornerstone of stable development and continuous innovation are the goals of Jinjiali Diamond. The subdivided jewelry market will be a process of survival of the fittest. Whoever has a clear insight into it will have the opportunity to seize the vast blue ocean of the jewelry market.