Under the background of the current economic downturn, improving the operating performance of physical stores is the most concerned issue for practitioners, and so is jewelry stores.

First, we should strengthen management. According to the actual situation, formulate incentive strategies, reward the excellent and punish the lazy, encourage employees to adopt a variety of flexible and effective marketing methods, comprehensively improve the operating income of the store, and achieve the goal of benefiting from management and productivity from management.

The second is to enhance the competitiveness of products. It is necessary to find out the psychology of consumers, keep up with the consumption trend, update in time, and provide consumers with the most fashionable jewelry products.

The third is to cultivate the core backbone. Cultivate excellent salesmen into sales experts, enhance the sense of ownership and stimulate entrepreneurial enthusiasm.

The fourth is to strengthen the research on competitors. We should learn from the advantages of other brands in the same industry in management and marketing, and adopt effective coping strategies to know ourselves and ourselves.