Quanyechang is a comprehensive commercial building in big cities. The most famous ones are: Tianjin Quanyechang, Beijing Quanyechang, Chengdu Quanyechang, Jinan Quanyechang and Wuhan Quanyechang. Tianjin Quanyechang is located at the intersection of Heping Road and binjiang road in Heping District. It is a large building with eclectic style, built in 1928. The building was first founded by the comprador Happy Bridge and designed by the French engineer Moulay, with a building area of * * * 2. 1 10,000 square meters, with five main floors and seven corners. It is a reinforced concrete frame structure. The opening date of Quanyechang was selected as1928 65438+February 2 1, and the plaque was inscribed by the famous Guinness writer Hua Shikui. Because it is located in the old French Concession, the name of "French Shopping Center" was put forward before the opening of Quanyechang, and it was finally changed to "Quanyechang", which adopted the opinion of Dai Zhen, one of the shareholders. There are four banners hanging in the venue, which are "Advise my family", "Be proficient in study", "Develop in business" and "Increase new markets", and the word "Advise business mall" is formed by connecting the first words of these four sentences. Before liberation, the first, second and third floors of the Quanyechang were rented out to shops or stalls, dealing in daily necessities, cloth, utensils, watches and clocks, jewelry, Four Treasures of the Study, used books, antiques and handicrafts. The fourth, fifth and sixth floors are playgrounds such as theaters, cinemas and teahouses. There are Tiangong Theater, Tianhuajing Theater, Tianle Theater, Tianwei Club, Tianlu Teahouse, Tiansheng Theater, Daguan Garden and Tiantai Night Garden, which are called "Eight Paradise Gardens". 1958, Quanyechang merged with the adjacent Tian Xiang shopping mall. There are 15 shopping malls and storage and transportation departments in the venue, with nearly 30,000 kinds of business and nearly 200,000 passengers per day. These three figures alone are enough to illustrate the charm of the persuasion field. Today's business field is still the brightest pearl on the golden street. The new building and the old building were dazzled by beautiful neon lights. When we walked into the dazzling world and felt the "field" gas constantly emerging in the commercial field, she had gone far beyond the simple combination of counters and commodities and became the embodiment of the perfect combination of business and culture. In 1970s, Quanyechang 1964 was assigned to work in Quanyechang from Tianjin No.2 Business School. After entering the market, I was really excited when faced with spacious shops, winding stairs, bronze plaques and dazzling goods. A major feature of the shopping mall in those days was the display on the top of the cabinet. That is, at the top of each counter, there is a group of physical models made of goods, and each group of "three-dimensional sculptures" has a distinct theme. For example, the top of the soap counter is made of soap in the shape of Tiananmen Square. Exquisite placement and clear meaning are amazing. The most striking thing is the glass window on the outer wall of the Quanyechang. Here, artists have carefully designed many electrical goods displays, such as the miniature of China's first artificial satellite orbiting the earth in 1970s, which has been playing the music of Dongfanghong. This group of window displays attracted tourists to stop and watch, and became a beautiful cultural landscape on Binjiang Road. In the period of planned economy, Quanyechang was the main supply base of commodities needed by Tianjin people, and its operation has been very prosperous. At that time, each floor had its own marketing hotspot. Bicycles, sewing machines and wardrobes on the first floor of Tian Xiang; Nylon stockings of Ye Quan Yi Building, leather shoes on the second floor, 9-inch small TV set on the third floor, Meihua brand watch on the fourth floor and Sanwu brand clock all satisfy customers' appetites at different times. At that time, before opening every day, more than 100 customers would gather outside all the gates around the business field. After the bell rang, they swarmed in, scrambling to start a "short race" of running stairs. The service of persuasion field has its fine tradition. As early as the beginning of construction, famous stores such as Dehua Xin had strict store rules: clearly mark the price and be childlike. After liberation, leaders have been educating employees to treat customers as relatives and make friends with them. The salespeople in Quanyechang not only sincerely serve the elderly in Tianjin, but also treat foreign customers equally. Another feature of the 1970s and 1980s was that the most ordinary people were regarded as the closest friends. Insist on "buying and selling a penny" in the management of this precious land. Commodity sales range from gold and silver jewelry to needles, threads and brains, not only selling "high, refined and sharp", but also selling "small, specialized and complete". Here, a penny can buy two needles, a lock of thread, or three pins and five paper clips; 30 cents can fill a small bottle of ostrich ink, 60 cents can buy a roll of paperback 120 film, and 65 cents can buy half a catty of photo paper, and you can develop hundreds of beautiful photos when you go home ... The mall insists on commodity retail, pen repair business and 100 convenience service measures. For these, the vast number of Jinmen fathers still remember them. The memory of the times in the late Qing Dynasty and the early Republic of China, the eightieth birthday encouragement workshop, condensed the memories of two eras at the beginning of its preparation. How do you say this? Listen to the passage. The establishment of Tianjin Quanyechang cannot be separated from two major shareholders. Gaoxingqiao raised funds to run a tutoring field, with shares of 654.38+10,000 yuan, and he admitted 6 shares; Another partner, Prince Zhu Xinsen Qingqing, holds 3 shares. This investment of 900,000 yuan built the shopping mall on the third floor, and Happy Bridge borrowed 500,000 yuan from the bank to build a six-story building. Others wavered and quit, and Jae-jin was unmoved. 1928, the largest shopping mall in the French concession was completed, and the concession authorities wanted to call it "French shopping mall". Why are you busy with "France" in your shopping mall? Once China people preach xenophobia again, they have to follow suit. Happy Bridge thinks this is inappropriate. Zaizhen proposed to name it "Persuasion Field". This naming is really a great contribution to the cultural accumulation of Tianjin Quanyechang and the beginning of a high starting point. It is recorded that Zaizhen thought of using this font size, because there is a business hall in Beijing and Zaizhen is a shareholder. Looking at the naming of Tianjin Quanyechang in this way, it is hard to say that it is not blind, but a small truth, ignoring the big background. You might as well ask, why is there an encouragement field in Beijing, and why does Zaizhen have a soft spot for it? Zaizhen is the eldest son of Yi Kuang, the prince of Qing Dynasty. After Gengzi, Yi Kuang was an active figure in the Qing court. Yi Kuang was appointed Prime Minister of the Ministry of Foreign Affairs and Minister of Military Aircraft. He was also appointed as the "Ministry of Finance and Training Department of the Prime Minister's Office", which monopolized the power and collected a lot. His son, Zaizhen, followed the dignitaries and was knighted, which was called "Zhenbeizi" in history. 1902, Zaizhen was appointed as the special envoy for the coronation ceremony of the Emperor, visiting Britain, France, the United States and Japan. He has been in contact with the political, economic and social life of various countries, and he has some feelings, which are recorded in the book Diary of the Emperor. After returning home, he gained more and more trust from Empress Dowager Cixi and became a minister of command. There is such a stroke in the Draft of the History of Qing Dynasty: "Zaizhen went to Osaka, Japan to watch the exhibition, returned to revitalize her career, and set up a business department, that is, Zaizhen became history." Being the first Minister of Commerce in the history of China before the age of 30 is undoubtedly the most glorious experience. The significance of this experience to the country and the people lies in "persuading the industry". The word "Persuasion" originated from "Persuasion Music Group" in Biography of Historical Records Huo Zhi. In the Han dynasty, people talked about "encouraging industry by the people", which means hard work, which is different from the Chinese words "encouraging learning" and "encouraging agriculture" which mean encouraging farming. In modern Japan, as a reform power, the government set up industrial consulting institutions, banking institutions and industrial consulting exhibitions-they creatively used the word "industrial consulting" and integrated Chinese words such as "industrial consulting" with "agricultural consulting" and "industrial consulting". China, who was beaten behind at that time, learned from the West as well as from the East. I returned to China from Japan with the new idea of "persuading industry" and the flavor of the times. Tianjin's archives include "Tianjin Customs Road, Tang, Opening the Fifth Expo for Osaka, Japan, and others", which is about Osaka Expo 1903. The World Expo attracted many people from China to cross the ocean, and Jae-jin also went to Osaka. Zaizhen returned on a whim and suggested revitalizing her career after returning home. Sheng Xuanhuai, who has been engaged in westernization for many years, made a suggestion the year before last, which was shelved. This time, he landed. The establishment of the Ministry of Commerce is a great honor for Ren Shangshu. 1906, the Qing dynasty reformed the official system, "the Ministry of Commerce was changed to the Ministry of Agriculture, Industry and Commerce, and Zaizhen was still the minister of history". At this time, the Minister of Agriculture, Industry and Commerce was only thirty years old. The Ministry of Agriculture, Industry and Commerce is a department aimed at "persuading business"-later, the Qing government decided to appoint persuasion roads in various provinces to take charge of agriculture, industry and commerce affairs in each province. Of course, this has nothing to do with the vibration of the carrier. He resigned after only one year as Minister of Agriculture, Industry and Commerce because of the scandal of geisha Yang. In connection with Cheng Zhen, the Qing government set up an exhibition hall and a workshop in Beijing on 1905. Previously, in 1902, Zhang Zhidong founded the two lakes persuasion field in Wuhan; Since then, in 1907, Yuan Shikai built the surrender meeting place in Tianjin, and the address is now Zhongshan Park. All belong to exhibition-style shopping malls. It can be said that it was an era when the whole country called for "persuasion". After that, suggestion fields appeared, which were close to general shopping malls, such as Chengdu suggestion field 1909, Shanghai suggestion field 19 17 and Jinan suggestion field 1927. At the end of the Qing Dynasty and the beginning of the Republic of China, China's persuasion movement lasted for two times, which was summarized in Tianjin from 65438 to 0928. Persuasion Field is not just a memory of Wang Zaizhen's life. "Tianjin Quanyechang", Hua Shikui Book Monument. This former calligrapher, who held an important position in the Cabinet of Yi Kuang in191,wrote the imperial edict of Xuantong Emperor's abdication. With the slaughter, it is the friendship between father and son; He should also be a witness to the new policy of "persuading industry" in the late Qing Dynasty.

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