In recent years, many film and television works have begun to pay attention to the sales industry, such as "An Jia" starring Sun Li and "Nothing 30" starring Jiang Shuying, all of which describe many scenes about sales. Wang Manni, who is only thirty years old, is a luxury salesman. In order to get a limited number of new products for customers, she sent breakfast to the security guard and let the customers' cars enter the mall in advance. In the play, she also received a female guest wearing simple clothes and carrying a grocery bag on her back. At that time, all the colleagues present winked at her to accept it casually, but she still introduced products and provided services to each other seriously. As a result, customers bought millions of jewels in the store. Although the story is a bit old-fashioned, it is true. I once decided to buy a high-end dress in order to teach in a well-known enterprise. Because the clothes on weekdays are mainly comfortable, I didn't deliberately dress up when I entered the mall, and I saw the eyes of several shopping guides. Finally, I chose a suit, felt good after trying it on, and decided to pay the bill. I still remember the look in the eyes of the shopping guide, as if I were a beef pie falling from the sky. It was delicious.

Doing sales work itself is dealing with money. So, everything comes first? I always say that to observe a salesperson's skills, it depends on whether she likes to emphasize preferential treatment when selling to you. However, sales in this way are generally not very good. Because their underlying logic is that customers like to take advantage of it, and they can make a deal if they give it cheap! They underestimate customers too much and human nature too much. Now let's talk about what is the top sales strategy.

You observe the sales experts. They all have something in common. One of the most striking features is that you can understand people's hearts for a second.

You may say, the heart is as deep as the sea, how can you recognize it quickly? Let's observe all kinds of people in this world and divide the crowd into four types according to Jungian psychological principles. Now let's make a simple analysis of these four types.

The first type: strong customers who pay attention to results.

1: dress, attitude, walking, sitting and lying down

They like to wear smart suits, mostly monochrome, and don't like fancy dresses. In the choice of brands, I like to choose luxury brands. They usually look a little arrogant and always look superior. The pace of walking is big and fast. If you are a woman, high heels will make a loud noise when you step on the ground. Sitting in a chair, the whole person will lean back and show a sense of authority. When you speak, your eyes are firm and powerful, even aggressive. In short, from the outside, he will deliberately highlight his power.

2. Communication style and way of doing things

They speak simply and clearly, and they especially hate to fight with each other. I don't want to say anything, but I like to come straight to the point. I don't like to share details with you, I just want to hear what the result is. It's depressing to communicate with them because you have to follow his rhythm. Because I am decisive, I pursue efficiency in everything and don't like procrastination. I like to do it at once. For example, Secretary Dakang Li in in the name of people, or the Monkey King in The Journey to the West, is similar to this style.

3. How to get along with it?

This kind of customer has a strong opinion and is not easily persuaded. Therefore, when a salesperson meets a customer with this personality, he still needs to cooperate with his rhythm for professional guidance. Their temperament is similar to that of tigers. Real wild tigers don't eat dead animals, but only like to chase and kill live animals. Therefore, you can infer that such customers don't like you to be weak, but they like to be tactful and professional. It is to ask the sales staff to give professional advice in a gentle tone. Even if this suggestion is contrary to his idea, they can accept it as long as it is professional and reasonable enough. Moreover, they make decisions quickly, and once they make decisions, they will immediately arrange follow-up matters without dragging their feet. Although they have a strong initial impression, they will be very refreshing partners after real cooperation.

The second type: sociable and talkative customers.

1: dress, attitude, walking, sitting and lying down

They are different from the strong customers just mentioned. They don't like to wear formal clothes, but they like to wear trendy brands. This kind of customers' facial expressions are very relaxed and active, and they especially like to communicate with people. If you meet a very fashionable and cheerful person at the same time, it is probably this. They often change their postures in their chairs, and their walking is full of youthful feeling. They want to be recognized in the crowd, so it would be better if someone praised them. In short, it is right not to like low profile.

2. Communication style and way of doing things

They belong to the type of speaking wherever they think, often using adjectives and exaggerated tone, and are especially good at expression. When you communicate with him, there will be no silence at all. He is interested in any topic and talks about everything. He also speaks with many gestures, and his mood changes greatly. He is eager to communicate and wants to be friends with others. So when you recommend products to such customers, they will be more curious about the performance of the products than you. They will ask many questions, and the more novel and interesting, the better. But I need to remind you that their interest is not very deep, that is to say, he finds it interesting but may not buy it. Unless this product appeals to him enough, and he has never touched it before. They deal with things, pursue interpersonal relationships and love to play emotional cards. I don't like to make decisions with rational thinking. I like to make decisions with emotions. For example, the official politics in in the name of people and the Eight Rings in The Journey to the West are all similar to this type.

3. How to get along with it?

In the process of getting along with them, it is very important to listen to him carefully and praise him at the same time. They seek to be liked and recognized, and they also like interesting people. If your behavior is dull and boring, it's hard to attract their attention. Because they judge by sensibility, it is very important to gain their love. They often pay the bill because they like salespeople. Although this item is not so necessary, or not so perfect. But as long as the salespeople attract their attention. He is likely to support you out of human feelings.

The third type: rational customers who pay attention to logic

1: dress, attitude, walking, sitting and lying down

Everyone is surrounded by a rational person. Their facial expressions are not very rich, they like to frown slightly, and many people wear black-rimmed glasses. They walk lightly, and they will show strong self-discipline when sitting in chairs, so they will not be paralyzed by Ge You. Because they are too rational, their dressing styles are relatively conservative, and they generally only like these monochrome clothes. At the same time, they have higher requirements on the details of clothes, pursue the exquisiteness of fabrics and will not reveal the brand LOGO. Some rational people especially pursue perfection and have a slight cleanliness addiction. Once a product is selected, it will be reused for many years without being replaced. Because change is very tiring for them. This means that he must carefully consider which brand suits him.

2. Communication style and way of doing things

Logic is their greatest feature. If someone always likes to use the first, second and third when talking to you, then he may be what we call a rational customer. They like to think analytically, express logically and delve into problems. This shows that they are a group of people who are very difficult to convince. Their style of doing things is also well-behaved, lacking innovation, and will not make impulsive decisions. He needs to follow the steps of thinking so that they can feel safe. In in the name of people, Gao belongs to this type. The Tang Priest in Journey to the West also belongs to this type.

3. How to get along with it?

Get along with them, it's best not to have emotional ups and downs, and don't say exaggerated language. They can easily detect the wrong elements in the language, although they won't point them out at once. But I will give you a big question mark in my heart. So in the process of getting along with them, it is very important to talk about things. If a rational customer has doubts about the product, it is difficult for you to convince him with words. It can only be proved by specific data and cases. In their mind, only those products with data and examples are credible.

Fourth: safety-oriented, customer-friendly.

1: dress, attitude, walking, sitting and lying down

When it comes to such groups, many people's first impression of them is that they are very approachable. Because their facial expressions are always gentle, as if they won't get angry under any circumstances. They like to walk with their heads slightly down, and some people are a little shy. When sitting in a chair, you will only sit in the first half of the chair and lean forward slightly, looking modest. Dressing is also very low-key, simple, will not highlight personality, nor will it be too ostentatious.

2. Communication style and way of doing things

You will feel comfortable talking with people of this style. Because he won't drag you into his topic, but listen silently and ask some questions occasionally. He is very concerned about your feelings and worried that his words and deeds will cause you discomfort. But if you think they are naturally good-natured, you are wrong. If you offend them verbally, they will not fight back immediately, but will feel sad silently in their hearts. I often say that such customers are vulnerable to internal injuries, or they don't want to be well. So even if they are good-tempered, we should pay attention to our words, or we will be sinners invisibly. Prosecutor Ji in in the name of people belongs to this type, and Friar Sand in The Journey to the West is also a typical example of this type.

3. How to get along with it?

If the salesperson meets such a customer, does it feel like winning the grand prize? What I want to remind you here is that although this kind of customer is easy to communicate, it does not mean that he will decisively reach a deal with you. Because they worry too much when making a decision, they can't make up their minds after thinking about it, and they have to go back and discuss it with their families. Therefore, even with a good attitude, it is difficult to make a deal immediately, and the transaction amount will not be too large. When communicating with such customers, salespeople can be stronger as appropriate. Otherwise, you just have a good chat with the customer and can't complete the fundamental purpose of the final transaction.

Sales is the art of mastering people's minds. As mentioned above, we explained the characteristics and communication methods of four different types of customers. If you can observe with your heart, you will find them in your life. We can try to identify them according to their characteristics and create a good atmosphere for mutual communication to achieve the expected results.