Fendi brand was formally established in Rome on 1925. Fendi is the founding organization of Fendi fashion show, specializing in the production of high-quality fur products. 1955 was joined by KarlLagerfeld, and Fendi gradually joined high-end women's wear, men's wear, shoes and perfume.

1933, the yellow logo color symbolizing Fendi brand was born. At that time, the yellow Fendi shopping paper bag made of parchment was still a brand logo that the public could see at a glance. 20 18 12, World Brand Lab released the list of top 500 world brands on 20 18, and Fendi ranked 4 15. Since then, the company has gradually developed and expanded, and its business scope has expanded to knitting and swimsuit, and even developed jewelry and men's perfume. However, Fendi brand is still famous for its leather clothes in the world fashion world.

Fendi stands for product.

1, Selleria handbag

1938, Adele and Edoardo Fendi launched a full range of Selleria handbags, inspired by doctors' bags and drawing on the technology of strap manufacturers. This handbag is made of Cuoio Romamo (Roman leather) and is the best quality leather in Europe. When tanned in Tuscany, this kind of leather is soft to the touch and delicate in texture. Each piece of leather has a different texture. It will be rolled up before sewing to improve the softness of cowhide.

2. Long bag

1997, Silvia Venturini Fendi launched Baguette bag, which created a highly sought-after handbag and laid the foundation for the phenomenon of IT bag. There are countless color, decoration and fabric changes in the long stick bag. Even if ladies choose long stick bags at the same time, they will have different colors, materials or fabrics, so each long stick bag has different personal characteristics, which is in sharp contrast with the popular black minimalist nylon series at that time.

Reference to the above content: Baidu Encyclopedia-Fendi