Rural Entrepreneurship Plan 1 I, Purpose and Business Model
Our shop is based on honesty and love as a bridge. We are willing to gain more friends, knowledge and wealth from each other. Our business purpose is: pay a piece of true feelings and gain more trust. Sincere unity, customer first. Our store belongs to the B2C business model, which means the e-commerce activities of commercial organizations for consumers.
Second, the commodity overview
Our shop mainly deals in lovers' series of goods, mainly jewelry, aiming at young people's online shopping preferences.
Third, the introduction of Taobao.
Taobao, the largest online retail business circle in Asia, is committed to building the world's preferred online retail business circle, which was founded by Alibaba Group on May 2003 10. Taobao's current business spans C2C (person-to-person) and B2C (business-to-person).
By the first quarter of 2008, Taobao had more than 62 million registered members, covering the vast majority of online shoppers in China. In the first quarter of 2008, Taobao's transaction volume exceeded 654.38+088 billion; In 2007, the annual turnover exceeded 43.3 billion.
According to a survey conducted by a third-party authoritative organization in 2007, Taobao occupied more than 70% of the online shopping market in China, and C2C occupied more than 80%.
Taobao advocates an honest, lively and efficient online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." (Jin Yong)
While creating a safer and more efficient online trading platform for Taobao members, Taobao also wholeheartedly creates and advocates a family atmosphere of mutual assistance, relaxation and liveliness. Everyone who trades on Taobao can not only trade more quickly and efficiently, but also make more friends.
At present, Taobao has become the first choice for netizens to start businesses online and be friends of the Chamber of Commerce. On June 5438+ 10, 2005, Taobao announced that it would create 1 10,000 employment opportunities for the society in the next five years, helping more netizens to find jobs or even start businesses on Taobao. As of 2007, Taobao has provided more than 200,000 direct jobs for the society.
Fourth, the market prospect.
Experts pointed out that nowadays, with the development of economy and the increase of people's income, lovers have more economic ability to build their own love path, giving gifts and souvenirs to each other and expressing their love for each other has become fashionable, and the couple's consumption market has great potential. Statistics show that China has a population of 65.438+02 billion, and there are more than 300 million young people aged 654.38+06-35. If everyone gives each other a gift of 654.38+050 yuan (just the price of a pair of shoes or a dress), then there is a market of more than 45 billion yuan. Calculated by 2000 counties and cities in China, each county and city will have a market share of 24.5 million yuan.
Online shopping has become a new fashion and will attract more young people. It is understood that among Taobao's top ten best-selling products, jewelry ranks seventh, eliminating the need for layers of middlemen to lower prices and making online goods more value for money.
According to experienced merchants, in the initial stage of operation, the popularity and customer base are still limited. With the accumulation of time, the store has accumulated a lot of repeat customers, and the old customers have brought more and more new customers, and the sales situation in the store will get better and better.
Verb (abbreviation for verb) business model
agent
Online shop consignment can avoid inventory pressure.
Online shop consignment can reduce investment costs.
Online shop consignment can greatly enhance their competitiveness.
Online shop consignment can greatly save purchase time.
Online stores can enjoy the wholesale price, but there is no order limit.
Online stores can provide exquisite pictures of goods for free, and the patterns processed and produced by professional and technical personnel are clear and beautiful, which is beyond the reach of novice sellers themselves.
Rural Entrepreneurship Plan II
Name: XX Seed Industry (Vegetable Base)
Location: XX City, XX Province
Development background: At present, the country attaches importance to agriculture, countryside and farmers and has a good agricultural policy. Individuals are familiar with agriculture.
Advantages of the base: it is located in the plain, near the river, with fertile soil and clean irrigation water sources. There are many fields and low rents. Not far from Guixi, there is a smelter nearby. The local consumption level is high, the vegetable price is high, and the market is large.
Development mode: planting industry is the mainstay, supplemented by aquaculture. Vegetables are the mainstay, supplemented by aquaculture. Give priority to with conventional vegetables, supplemented by special vegetables. Vegetables are mainly planted in greenhouses, supplemented by open-air planting. Promote their own development, slowly promote the development of villagers, establish cooperatives, and build a vegetable base in Xiatan.
Development concept: develop with scientific concept, take out-of-season vegetables as the advantage, and take green agriculture as the guidance. Introduce new varieties to improve yield and quality.
Improve the degree of mechanized operation, mechanized farming, mechanized irrigation, scientific seedling raising, scientific fertilization and scientific spraying.
Main techniques: soil measurement, fertility and PH value. Irrigation water should be pollution-free, easy to take water, greenhouse temperature and humidity adjustment, insect net, carbon dioxide generator. Galvanized pipe shed, no dripping film. Different crops, different irrigation, watermelon and so on use drip irrigation. Seedling grafting. Selection of varieties. Collection, cleaning (clean water, planned well water) and packaging.
Development stage:
The first stage: galvanized greenhouse vegetables 13 mu, several acres of open vegetables, with a total area of about 10000 square meters. A pond is used to raise fish and provide irrigation water for vegetable base. The pond is close to the vegetable base and covers an area of more than 700 square meters.
The second stage: when the time is ripe, it may be in the second year. Establish small pig farms to provide fertilizer for vegetable bases. Develop several acres of water system vegetables, such as water spinach, arrowhead, pond lotus root and so on. Aquaculture, loach, shrimp, etc. Look at the market, introduce varieties, set up rural cooperatives, and build vegetable bases in Xiatan and surrounding areas.
The third stage of rural entrepreneurship plan (2): developing farmhouse music.
Action plan:
First, 1. Site selection and planning. 2. dig a pond. 3. Cultivate the land and dry the soil. (completed)
Secondly, 1. Select seeds, arrange crop varieties and time. 2. Galvanized steel pipe frame, no dripping film, insect-proof net. Buy agricultural machinery, micro-cultivators, new spraying equipment and irrigation equipment. Thermometer, hygrometer. 3. Digging wells (washing vegetables) and fertilizer pits (decomposed farmyard manure) 4. Nursery room, air conditioner (existing), thermometer, exhaust fan. 5. Packaging equipment. 6. Fertilizers and pesticides.
Investment budget: land rent 1500/ year, paid annually, and galvanized pipe (hot dip galvanizing) is about 8000 yuan per mu, totaling 1 10000. No dripping film 10000 yuan, insect net 13000 yuan. There are 4,000 micro-tillers, and the government subsidies 1000. Septic tank 3000 yuan, electrostatic sprayer 300 yuan, biological insecticidal lamp 300 yuan, transportation: minivans and motorcycles within 30000 yuan, 30000 yuan. Irrigation facilities: 2000 yuan, computer available. Fertilizer and pesticide order 10000 yuan. Working capital is subsidized by the government. The total number is within 185000. The above are fixed investment and one-time investment. The monthly expenses include employee's salary and living expenses. Employees' salaries are paid at the end of the year.
Personnel: five people, and my partner and I are arranged for three people (two men and one woman): employees grow and pick vegetables every day. I am in charge of technology, information, marketing and management. We must also work in vegetable fields. Five people is enough.
Market: Guixi Smelter is the main retail outlet, Guixi vegetable market and restaurants (specialties) are the main wholesale outlets, partners are responsible for retail, and I am responsible for delivery and wholesale. Smelters can make us earn more than 100,000 yuan a year, and guixi city can make us 500,000 yuan a year, so I don't know how much we can earn by selling to further places. In addition, when we form a scale, our products can be further sold.
Transportation: minivan and motorcycle.
Sales Skills: Advantages and characteristics of our vegetables: Compared with local farmers and other vegetables, our advantages are less spraying, no pollution in irrigation water, less heavy metals, clean washing water, good packaging, high color and good freshness of vegetables. The quality and quality of vegetables are excellent.
Therefore, we must adopt a differentiated and branded sales model. In terms of differentiation, delivery, packaging and publicity should be different. In terms of branding, traditional agriculture has no brand. After years of sales summary, the role of brand is very important. Sales must pay attention to credit, and you must never lose two pounds. You can only give more, not less.
In terms of publicity, we belong to college students' entrepreneurship, and we have relations with TV stations and newspapers, so we can get publicity for free. This kind of publicity is more effective than spending money on publicity.
Risk: the risk of aquaculture is higher than that of planting, and the risk of vegetable industry is lower, mostly in natural risks and heavy rains. But vegetables are produced more than four times a year, even if there is risk, there is no time, there are three times. As far as I know, and according to my experience, my parents grow seven acres of open-field vegetables and earn 70 thousand to 80 thousand a year. Vegetables in the open field are more risky than vegetables in greenhouses, such as pests and drought. But we use biological insect lamps and insect nets to prevent insects, and there are almost no pests. In drought, the traditional method of watering vegetables is time-consuming, laborious and unscientific. What we take is scientific and ready-made. So the risk of drought is not great.
Income forecast: thirteen acres of greenhouses, at least 10 thousand per acre a year, plus open space, the annual income is about 1.5 thousand. This is a conservative estimate, not a random fantasy.
Vegetable varieties: conventional vegetable classification: vegetable classification can be divided into: Chinese cabbage, cabbage, root vegetables, green leafy vegetables, onion and garlic, eggplant, beans, melons, potatoes and taro, aquatic vegetables, perennial vegetables, wild vegetables and edible fungi.
According to the edible organs, it is divided into: roots, leaves, stems, cauliflower and fruits and vegetables.
Special vegetables: shepherd's purse, cherry tomatoes, beautiful black zucchini, cress, fruit cucumber, broken melon and so on.
Chapter III of Rural Entrepreneurship Plan I. Overview
1. Basic information of the project (project name, main products/services) 2. Project status. Expected effect 4. Possible difficulties in implementation.
Second, the basic situation of the project
1. The origin of the project
In recent years, with the improvement of living standards, more and more urban residents, after intense work, began to look to the countryside and seek a quiet, comfortable and healthy leisure way different from the city, in order to get close to nature, relax and return to the true nature. At the same time, in order to cope with the increasing contradiction between man and land and the difficulty in transferring surplus labor, farmers began to try to rely on agricultural pastoral landscape and natural ecological environment to open up new channels to increase income and get rich. It is in this macro background that "farmhouse music" has gradually grown from scratch and become a natural pasture for modern urbanites to cultivate their souls.
Experts said that developing rural farmhouses and making farmers earn money from city people will help farmers transfer their jobs, increase their income and get rich, accelerate the development of efficient ecological agriculture, and improve the level of rural industries. At the same time, the appearance of farmhouse music has added new content to tourism. Nongjiale strengthens the economic and cultural exchanges between urban and rural areas and is an effective way to realize urban-rural integration.
Not only adults like clean and elegant environment, but even children seem to be immersed in a vast and free world, and their body and mind have been relaxed. Living in the hustle and bustle, urbanites are far away from the repression of urban forests. Instead, walking under the blue sky and white clouds, breathing the fragrance of rural soil, picking a bunch of grapes on tiptoe and putting them in the basket-such a pleasant "farmhouse music" has become a spiritual "decompression device" for urbanites. Being close to nature and changing mentality are not only the needs of adults, but also children with busy schoolwork and lively nature like "farmhouse music".
Tourism projects such as "Nongjiale" provide people with a brand-new way to spend their holidays: consumers don't have to carry heavy bags, don't worry about not getting tickets, enjoy authentic farm dishes, feel the simple and rustic country life and enjoy the fun of participation. Our village Huinan Village is an agricultural village with beautiful natural environment, wide waters and clear water quality, which is suitable for the development of aquaculture. It is the second largest grape planting point in our town, with a planting area of 1500 mu. The provincial highway Furong Avenue passes through our village, which will greatly strengthen our village's contact with the outside world and facilitate transportation. To sum up, our village is fully qualified to develop farmhouse music.
2. Specific project plan
(1) activity planning
As a new tourism project, farmhouse music has developed rapidly, but the existing problem is that most entertainment activities are the same, paying more attention to adults and ignoring children. The farmhouse music in our village is positioned as a parent-child activity. In design, we should pay more attention to children's needs and add more participatory activities and cultural elements, which is suitable for the whole family to mobilize and enhance the feelings between parents and children in play.
Our village is a big grape village, so we can take grapes as an opportunity to hold a grape festival, and the whole family can pick grapes together and compete with the family as a unit to enhance the cohesion of the whole family in the competition.
Hold a "wishing tree" activity. You can ask the little guest to plant a tree and make a wish, so that "his tree" can grow with the children. I hope the tree will give children an impetus from a business perspective and cultivate potential repeat customers.
The water area of my village is very large, so we can build a water park based on it, where adults can fish and children can play, without wasting time and avoiding the situation that children are neglected. There used to be a tradition of sericulture in our village. Many old people in the village have rich experience in sericulture, so they can properly develop and set up a showroom to let guests participate in the spinning process, not only to restore a cultural tradition, but also to let children have a personal experience of sericulture and textile, a cultural heritage.
Chickens, ducks and geese are stocked in the vineyard, so that guests can eat authentic wild grapes and poultry while tasting fresh fruits and vegetables. Take advantage of people's psychology of attaching importance to scarcity, adhere to wild stocking and limit supply, rather than abuse. Grapes are properly "packaged" and made into cakes or sweets to further create high value-added agricultural products.
(2) Infrastructure
Farmhouse facilities are generally poor, and the accommodation conditions in restaurants are not ideal. We want to keep this farmhouse.
On the basis of the style, strengthen the construction of facilities to ensure the hygiene and safety of catering and accommodation. Farmhouse dining should be pure and clean. In the aspect of restaurant construction, we should take the road of market operation, and let farmers who know and want to operate take the lead in building several demonstration restaurants through attracting investment.
(3) publicity
My village is close to Changzhou, so we can contact Changzhou's scenic spots, such as dinosaur park, and form a special tourist line for mutual benefit. Establish a village-level website, take the network as a platform, promote farmhouse operators and farmhouse tourism activities, and let more people know about our village.
(4) management
Avoid the situation that "every household lights up and every household smokes", which affects the in-depth development of farmhouse tourism. This state shows that the reception capacity is not strong, especially for some tourism teams, and the activities are few and monotonous, which may restrict the development of farmhouse music. In order to meet the needs of development, with the help and guidance of the government, a farmhouse service center station was established, unified packaging and external promotion were implemented, and a certain scale and brand were formed. Self-management and self-service, mutual cooperation, mutual complement and mutual coordination in business, solved a difficult problem and enhanced business ability.
Second, the status quo of the project
Our village is a big grape-growing village, with a planting area of 1500 mu, good ecological environment and no pollution. Grapes can be used as an opportunity to hold various activities. A fishing center with an area of 350 square meters has been built in our village. The water quality is good, and the cultured fish is delicate and delicious, which is suitable for leisure fishing. At the same time, several villa-style village houses were built with basic facilities for guests to rest.
Have the basic conditions for developing farmhouse music.
Third, the expected effect.
At present, the rural tourism consumption of urban residents is directed at the word "agriculture". Because farmhouse tourism adapts to the market demand and uses its existing fixed assets such as land and houses, it has small investment and quick recovery. Almost all scenic resources are made from local materials and can be put into use with a little construction. Food and beverage resources are produced and sold. Tourists participate in farm work and turn farm work into entertainment and income generation. Low cost, high resource utilization rate and large marginal effect. Therefore, the overall charge is relatively low, which is attractive to tourists. Starting with farmhouse music, we will promote the economic development of our village from point to area. Provide employment opportunities for villagers, increase villagers' income, improve villagers' living standards, and make the village environment develop in a better direction.
Four. Difficulties that may be encountered in the implementation process
In the process of implementing this project, we may encounter the following difficulties:
1. Our town has no large-scale farmhouse music and no experience, so it needs to be developed through exploration. The market demand is unknown and needs further investigation.
2. The source of funds needs to attract investment.
3. Issuance of business license
4. Promotion and publicity after completion.
5. The negative impact of the financial crisis, at this time, the prospect of developing farmhouse music is unknown.