Some people think that luxury is the antonym of poverty, but it is not. Luxury is the opposite of rudeness.
Coco Chanel
Foreign students who have been poisoned by all kinds of big-name luxury goods can't help asking themselves: Why do luxury goods always make me make money? When can I make money on luxury goods?
If you are not a designer or a star, but have great enthusiasm for the fashion industry, always like to pay attention to the latest trends of fashion entertainment, have a business mind, and have the ability of project management and communication, then engaging in luxury management may be the right job for you.
If one day your job is to maintain the brand image of Chanel or Gucci or supervise the product department of Cartier jewelry, you often need to talk and laugh with the big names in fashion and luxury goods. Is it exciting to think of it?
Development prospect of luxury goods management
According to the report of Bain Consulting, the largest management consulting company in the world, the income of luxury goods industry in 20 16 years exceeded 1 trillion euros (equivalent to about 7.8 trillion RMB), an increase of about 4%, mainly from high-end cars, services and restaurants.
Although the "core" of luxury goods-personal luxury goods declined slightly in 20 16, Bain Consulting predicted that personal luxury goods will increase by 2-4% in 20 17, driven by China domestic market and European tourism market (also dominated by China people), and the total * * * will reach more than 250 billion euros (equivalent to about 2 trillion yuan).
According to the analysis of Bain Consulting, the decline of global personal luxury market in 20 16 was mainly due to Britain's withdrawal from the European Union, the American election and the activities of terrorist organizations, which significantly affected consumers' confidence in buying luxury goods. However, in the long run, with the growing middle class in China, the growth of personal luxury goods market still maintains a strong momentum.
What is the major of luxury management?
Luxury management major offered in colleges and universities is usually a special MBA program or a professional direction under MBA. In addition to learning management skills and how to provide good service, this major will also teach the unique marketing skills and business operation mode of managing luxury brands. Specific courses include but are not limited to: consumer psychology, luxury brand management, fashion marketing and production, brand strategy and promotion skills, modern fashion trends and future development prospects, product innovation and creative marketing.
Some schools also provide detailed professional directions, such as choosing to specialize in a specific product such as perfume and cosmetics, watches and jewelry, or high-end hotels.
Entering the luxury goods industry requires the combination of relevant theories and experience. Many employers tend to hire applicants with at least a master's degree in marketing or business management and working experience in related industries.
Best luxury management project in North America
Although the luxury industry originated in Europe, there are relatively few schools offering luxury management majors in the United States, but there are still some great choices for students who want to engage in this industry and tend to study in the United States.
New York University
Stern business school-luxury marketing MBA
School address: new york, Manhattan, new york.
Career ranking: the best master in the world.
Business School Ranking: USA 12 (US News).
Columbia University
Columbia business school-full-time MBA: career development direction of retail and luxury goods
School address: new york, Manhattan, new york.
Career ranking: fourth in the world (best master)
Business School Ranking: 8th in the United States (US News)
University of Virginia
Darden business school-MBA in retail and luxury goods
School address: Charlottesville, Virginia
Professional ranking: seventh in the world (best master)
Business School Ranking: USA 14 (US News).