1. What is the scale of Taobao Tanabata?
Taobao has a big event on Tanabata.
Taobao Tanabata Valentine's Day activities are still relatively strong. As far as the past situation is concerned, Taobao Tanabata has been reduced, and the level of full reduction coupons is also suitable for many different levels.
In addition, coupons, like other promotions, are also applicable to a variety of coupon distribution applications. As long as the products meet the application criteria, they can re-apply.
2. What are the cross-store full reduction rules for Taobao Tanabata?
1. Only when the goods are purchased in the Taobao seller's store with cross-store full reduction, it will take effect when the full reduction threshold is reached.
2. On the premise that the full reduction threshold is consistent with the deductible (that is, "full X minus Y"), you can use the same store or multiple stores to purchase goods under the agreed categories of activities;
If it is inconsistent, it cannot be used. When it is used across stores, the amount of relief shall be shared in proportion to the amount of goods.
3, cross-store full reduction can be superimposed, each full reduction, not capped.
Third, in 2022, Tmall Tanabata commodity access rules:
1, commodity price requirements
(1) The sales price of the participating commodities ("the active commodities") shall be filled in by the merchants themselves in the price declaration system during the commodity registration period. Please pay attention to the registration time of the goods. If it expires, the declaration entrance will be closed.
(2) Merchants should also abide by the platform rules such as Tmall Commodity Price Management Specification and relevant national laws and regulations on commodity price information release, preferential promotion price expression, price comparison, and no deliberate advance price increase for promotion.
2. Product quality requirements: The registered product quality must be competitive, and the product quality should follow the "Product Quality" rule in the Basic Rules for Marketing Access of Tmall Merchants.
3. The number of active commodities that merchants can declare will be reasonably distributed according to factors such as the sales of active commodities when merchants participated in Tmall's large-scale marketing activities in the past. The specific quantity that can be declared shall be subject to the display on the commodity declaration page.