First, it makes sense. It should be related to or homophonic with core words such as tea, tea, tea and Tieguanyin. Let consumers know that they are selling tea by looking at their names. They should be unique, not ambiguous, and not reminiscent of other industries or other products, which is conducive to later promotion. For example, there are 153 franchise stores in China, and the word Juxiangchun is particular. The noun of Juxiangchun is interpreted as: get together and get together. It can be interpreted as a gathering of people, or as an inexhaustible basin full of gold, silver and jewels, which is a metaphor for a place rich in resources. It also symbolizes the meaning of the cornucopia: it means auspiciousness, auspiciousness, peace and kindness, and it also means auspicious clouds. A symbol of auspicious clouds, such as the legendary colorful clouds driven by immortals. Spring usually means: spring and spring. Just like all loves, it means that the spring scenery is everywhere. Describe the vibrant and prosperous weather, symbolizing the vitality and vigor of people in Juxiangchun. In a word, the name Juxiangchun is very meaningful. It is known to make tea and has great commercial value. It is estimated that the value of this brand is already super high! Second, it is easy to remember. Just keep it simple, preferably two words, followed by three words. Just like we usually remember the names of our classmates and friends, students with single words are often easier to remember, because we all call their surnames together, which is easy to call and remember. However, these two words also have disadvantages, that is, the repetition rate is too high. There are hundreds of cities in China, and it is very common for each firm and brand to overlap. At this time, the three words have his advantages: the coincidence rate is very low. Third, many brand stores and self-employed individuals sometimes confuse details: the store name or company name is one property, but the brand is another concept. Individuals from different companies in different cities can use the same trade name, such as Shanghai NB company (store) and Jiangsu NB company (store). But the use of trademarks is relatively strict. The same trademark can only have one unique trademark holder in the same category of products. If others want to use it, they must get everyone's consent and pay for it. In addition, from the cost point of view, a trademark registration is about 2000 yuan, which can be used for 10 years. There is no charge in the second year, and the fee will be renewed when it expires. The name of a trade name or company refers to industrial and commercial registration, which needs annual inspection and charges different fees.