Not only Miss Tik Tok, but basically all platforms selling live jewelry can be covered. Because the quality level of jewelry on the live broadcast is uneven, most of the jewelry received by customers does not conform to the usual practice and will be returned. Besides quality, high-quality jewelry is impossible to sell on the live broadcast platform. First, the purchasing power is limited, and second, jewelry, a luxury, is a question mark in customers' minds. So gems are not easy to sell on the live broadcast. Third, the jewelry sold live must be attractive enough. Jewelry is worth a penny. If the price is low enough, the quality will inevitably decline. This is also the reason why the return rate is high.
If you want to buy high-quality jewelry, you still need one-on-one introduction and service. One-to-many service, it is too difficult to buy high-quality jewelry. Whether offline or online.
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Jewelry has a broad sense and a narrow sense. Jewelry in a narrow sense refers to jade products. Broadly speaking, jewelry should include jewelry, handicrafts or other treasures made of gold, silver and natural materials (minerals, rocks, organisms, etc.). ) and has certain value. Therefore, there was a saying of "gold and silver jewelry" in ancient times to distinguish gold and silver from jewelry. With the development of social economy, the concept of jewelry should be extended to include gold, silver and jewelry besides natural gems and artificial products. The industries involved in these terms are collectively referred to as "jewelry industry". The scope of "jewelry" is much larger than that of "gem" in a broad sense. Gems in a broad sense generally refer to those raw materials suitable for polishing or carving into jewelry or handicrafts.