Taobao deposit is also called consumer insurance deposit. Taobao stipulates that from 20112, Taobao will implement the whole network consumer rights protection service. Before releasing new products, all stores must join the consumer protection plan and pay a certain margin according to the category.

In Taobao, the consumer insurance premium for most categories is 1 1,000 yuan, including jewelry, gold and jewelry, which is also 1 1,000 yuan.