In the ranking of the most valuable brands in the world, Coca-Cola Company ranks first, Microsoft Company ranks second, followed by IBM, General Electric, Nokia, Intel, Disney, Ford, McDonald's and AT&T Company.

On August 6th, Businessweek published a predetermined list of 65,438+000 "World's Most Valuable Brands" in 2006. It shows that the brand value of an enterprise is much more stable than the stock market price.

New york, July 26th, 200 1 In the report "200 1 The World's Most Valuable Brands", American Businessweek cooperated with Interbrand, a recognized senior company in the field of brand value evaluation, to rank the world's 100 most valuable brands in terms of dollar value. Interbrand, a subsidiary of Hongmeng Group, obtained the above ranking through an accurate analysis of the strength of all brands in the world. It is generally believed that a strong brand can increase sales and income for enterprises. Interbrand's survey tries to estimate how much impetus the brand can bring to the enterprise, how long this impetus can last, and how the future income of the enterprise is reflected in the current value.

"Many enterprises have realized that a loud brand and its inherent quality are important assets of enterprises. It can make customers accept higher commodity prices and investors accept higher stock prices. It can improve the income of enterprises and reduce the impact of periodic market recession. Now, we can measure the brand value of a company. " Gerry Khermouch, deputy editor-in-chief of Businessweek, said, "This report can help us determine which companies have effectively managed their brands and which have not."

Nokia, the world's largest mobile phone manufacturer, ranked fifth and once again became the only non-American company among the top ten brands. With experienced, innovative, user-friendly and secure solutions, Nokia continues to maintain its global leading position in the field of mobile communication. Nokia's 200 1 second quarter performance report shows that its profit margin exceeds 15%, its pre-tax (pro forma) profit is nearly1200 million US dollars, and its sales increase by 5%. Based on working capital management and cost control, Nokia has always maintained excellent profitability and good cash flow. Its strong operating cash flow shows its operational efficiency in response to the market slowdown, and it has become the only profitable company among the top mobile phone manufacturers. Nokia's solid financial foundation, recognized excellent operation, targeted research and development and strong brand will continue to promote its future profit growth. In addition to being regarded as a major information technology company in the world, more than half of people aged 0/6 to 75 in three continents/KLOC-are familiar with the name "Nokia". Nokia's name was introduced as 1865. At present, the logo has been used since 1976 and is protected in 140 countries.

This annual survey shows that the brand value of technology companies and Internet companies (dot.com) has been since July 2000.

The decline is the most obvious. Although there is a general downward trend in the technology industry, the status of two established companies, Microsoft (ranked second) and IBM (ranked third), is still very stable.

In the business service industry surveyed by Interbrand, Xerox (ranked 45th) failed to adjust its strategy for users and employees in the increasingly competitive market, and its brand value declined the most, with a drop of 38%. Among automobile manufacturers, Ford's brand value has dropped by 17% due to the firestone incident, but it still ranks eighth in the ranking. On the contrary, in the 10 before brand value growth, BMW (No.22) was on the list.

Name, its brand value increased by 7%.

"The relative stability of brand value once again proves to us that the brand is the most lasting asset of the enterprise." Jan Lindemann, global brand evaluation director of Interbrand, said, "Although the market value of the existing stock market has changed a lot, corporate brands are affected by this short-term behavior.

The impact is very small. "

Interbrand is the world's leading brand consulting company. It used its own pioneering method to calculate the corporate brand value of 13 years ago, and it evaluated more than 2,500 corporate brands. This method has been recognized by many financial and marketing people, including auditors, accounting firms, banks, evaluation agencies, stock exchanges, management consultants, advertising companies, tax authorities and other government units. The value of enterprise brand is based on two principles: market principle, how much customer demand the brand can generate and meet; Financial principle, what is the net present value of the future income of the enterprise. Brand value is the net present value of enterprise income brought by brand expectation. In this list, the value of 100 of the world's most valuable brands all exceeds 10 billion US dollars. The selected brand is based on two criteria: first, the brand must be global and can obtain significant benefits in major global markets; Secondly, it is necessary to provide sufficient marketing and financial data for correct evaluation.

Top Ten Luxury Brands in the World in 2009

1 Bentley Bentley (cars, the world's top ten luxury goods, Britain in 1920)

Sailing Hotel (Hotel, built in 1994, the only eight-star hotel in the world)

3 Rolex Rolex (watch, Hans Wilsdorf, Switzerland, 1905)

4 Chanel Chanel (Fashion/Perfume, Top Ten Luxury Goods, Paris, France, 19 13)

5 Estee Lauder Estee Lauder (Cosmetics, Top Ten Luxury Goods, new york, USA 1946)

6 Tiffany Tiffany (King of Jewelry and Diamonds, 1837 was founded in new york, USA).

7 Mercedes (cars, top ten luxury goods in the world, 1902 Germany)

8 Louis Vuitton Louis Vuitton (leather goods/luggage, 1854 was founded in France)

9 Gianni versace (Fashion, Top Ten Luxury Goods in the World, Italy 1978)

10 hennessy hennessy (imported wine from cognac, LVMH Group of France 1765)

World famous luxury brands in 2009

Ferrari Ferrari

Luxury cars produced by Rolls-Royce in the UK.

Cartier, Cartier

Lancome

Dolce & gabbana D & ampG

Ya ge Shi Dan

Dunhill road

Hermes Hermes

Luo Yiwei Loewe

Fendi Fendi

Top Ten Luxury Cities in China

Luxury consumption is becoming more and more intense in China. In addition to class consumption, there are also obvious areas between cities. Which cities are blessed? This also reflects the cultural atmosphere of this city.

1. Shanghai

Not the kui is the first, so many luxury brands, there is no city in China. There are not only many luxury shopping malls in Shanghai, but also many luxury areas. Shanghai's Bund luxury zone is also world-class.

2. Beijing

And the second largest luxury brand. At the end of 10, several high-end/luxury brands were opened in Beijing, but compared with Shanghai, they were obviously not enough. Many luxury brands in Shanghai can't be bought in Beijing, but it doesn't affect the status of Beijing's first-tier cities.

3. Hangzhou

Beyond Guangzhou, it has become a veritable third city of luxury goods, from clothing, leather goods, furniture, cosmetics ... Many luxury brands have achieved Shanghai, Beijing and Hangzhou, and even some luxury brands have achieved uniqueness in the country. Lakeside International Street, one of the luxury areas in Hangzhou, is also the most advanced and only top-level business model in China, similar to high-end commercial districts such as ViaMontenapoleone in Milan.

4. Guangzhou

No city dares to despise the existence of Lipper Square and Friendship Shopping Mall, the fourth largest luxury city, and they are still strong. The purchasing power of Guangzhou people is even more amazing. Due to the geographical relationship, Guangzhou people have the habit of spending money in Hong Kong, so the development of the local luxury goods market in Guangzhou will be affected more or less.

5. Shenzhen

There are many luxury brands in Shenzhen, but less than those in Guangzhou, but luxury furniture brands are Shenzhen's strengths. At present, domestic luxury furniture brands are Beijing, Hangzhou and Shenzhen. Because Shenzhen is closest to Hong Kong, most Shenzhen people go to Hong Kong to spend luxury goods, and the proportion is higher than that of Guangzhou people who also have the habit of going to Hong Kong.

6. Chengdu

Like Chongqing, Chengdu, as a top fashion leader in western cities, many luxury brands have set up central and western focus in these two cities. Chengdu and Chongqing radiate the whole western region, so in the eyes of many luxury brands, these two representative cities have the representativeness and central radiation ability of western central cities.

9.xi 'an

Xi 'an's Zhong Da International is first-class in any city in China, and Xi 'an's booming luxury residential market is also very eye-catching. However, although Xi 'an has two high-end shopping malls, Zhong Da International and Century Golden Flower Shopping Center, its sales performance is not outstanding in the whole country, which makes Xi 'an have to compete with Chengdu/Chongqing in the high-end field and needs to be improved and developed. World Brand Laboratory (brand.icxo.com)

Dalian 10

There is a Century City Plaza in Dalian, and many international luxury brands have also settled in shopping malls such as Century City Plaza. Although Dalian is a second-tier city, there are no top luxury car stores in Qingdao recently, but Dalian has a very powerful luxury brand: Hermes store.