Logo design is a coordinate axis, and minimalist design techniques will have the best usability and the worst identifiability, which undoubtedly has more advantages than disadvantages for top brands in various fields. A start-up brand like Wende Jewelry may not be the most suitable design idea, and considering that the key reason for establishing cooperation with Wende Jewelry is its appreciation of Rosyspell's design, we have done line array processing in the beard and robes of craftsmen to establish a similar visual experience.