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How to design a good e-commerce product detail page
How to design the product details page of e-commerce is undoubtedly one of the most concerned pages for designers and developers. The product details page is the page where the customer decides to "join the shopping cart" and the result page of the search engine. Join us and explore what great elements can design a successful product detail page. Design of e-commerce product details page. Design, usability and search engine marketing are closely related to an e-commerce project. It's time to start. Let's look at the appearance of the web page. It only takes a few seconds for users to decide whether to stay on the page or leave. First of all, whether the design of the page can attract visitors is very important. Although these design points seem to be common sense, we still list some, such as our customized e-commerce website, to ensure that the design of e-commerce website includes the following elements: large and detailed product photos. Brand name and logo. Customer comments/star rating. Add to Shopping Cart button. Surprisingly, many websites do not add these elements, and the conversion rate of websites is greatly reduced. Therefore, you need to check your website and e-commerce data to ensure that e-commerce projects can provide the promise of the above elements. All elements are contained in the web page. From the general design of e-commerce websites, designers don't need to pay too much attention to creativity. We need to pay more attention to the usability of web pages, but we need to design a clearer product details page so that users can clearly find information. The goal of web pages is to make users change from interest to search in a few seconds. Availability. Overall usability is often overlooked. Designers may have developed their own skills, but perhaps front-end developers have not developed their own powerful skills. You should check the function of this page, because it needs to be used quickly. Attach labels, such as "Other Details" or "Related Products", which should not cause the page to reload. This kind of waste of tourists' time is frustrating. When a customer clicks on "star rating" or "write a comment", he should not take the customer to another page. Ok, add product reviews at the bottom of the product page. When a customer clicks to read a comment, it should automatically scroll to this section. Don't shrink the huge picture too small, it will increase the loading time. Product details are at the bottom of the same page. Search engine marketing. A very important aspect of search engine marketing is to help you realize page conversion. According to different industries, searchers will look for specific products. Optimizing the ranking of Google's homepage is very important, so that your page can be found and there will be business opportunities. When developing the product details page, the following factors must be considered: the product name must have an appropriate title tag, such as H 1. This is part of good front-end development (HTML/CSS) to help Google know what the focus of the page is. Make sure that the content of the web page is developed in HTML. Sometimes, developers can use Ajax or other technologies to get content, but this will hurt SEO. Be sure to include the number of single items of the manufacturer (if you enter this industry, single items will be frequently searched). It is important to develop a powerful title tag for each page of an e-commerce website, but developers ignore the product page. In the title, valuable keywords such as product name and product must exist. You can use a tool to dynamically generate title labels based on products. How does the current e-commerce website work in the developer's computer? Did your developers try their best to provide these functions mentioned above?