1, the combination of specimen and living body, such as the large ecological fish tank in the biological Vientiane exhibition area of Shanghai Science and Technology Museum, is deeply loved by the audience;
2. Combining indoor display with outdoor display, placing some exhibits in outdoor display can make them close to nature and shorten the distance with the audience. This form of "returning to nature" is novel and realistic, which is very suitable for the aesthetic taste of contemporary people;
3. Combining static and dynamic, skillfully using modern single image technology such as slide show, holography, laser, video, film, multimedia and virtual reality technology to expand static exhibits and create a lively and enthusiastic exhibition environment, which has an immersive effect;
4. The combination of physical objects and electronic information, through the electronic navigation system, to find the ideal tour route, through the computer question and answer machine to learn more about the displayed knowledge content, and to test the combination of watching and participating, is to meet the audience's autonomy.
In the commercial exhibition activities, it gradually attracted everyone's attention, such as clothing exhibition, automobile exhibition and so on. Dynamic exhibition makes the exhibition vivid and makes the exhibition space full of vitality. Such as visual impact, auditory appeal, tactile activation, taste and smell stimulation, attract customers' attention through entertainment environment, atmosphere, commodity display and promotion activities, improve the memory of exhibits, make the exhibition space more vivid and emotional than mass media advertisements, and stimulate purchase behavior and consumption behavior more easily.
First, the flow of characters.
According to the current layout of shopping malls, the scientific design of customer channels directly affects the reasonable flow of customers. Generally speaking, the channel design has the following forms: 1, linear type, also known as lattice type, which means that all counter equipment are at right angles to each other when being pushed around, forming a labyrinth channel; 2, diagonal, the advantage of this channel is that customers can browse at will, and the atmosphere is active, which is convenient for customers to see more goods and increase more buying opportunities; 3, free rolling, this layout is formed by various combinations according to the characteristics of goods and equipment, or independent, or aggregated, there is no fixed or special layout form, and the sales form is not fixed. For example, use the space such as storefront aisle to set loose three-dimensional advertising materials. Send miss images or cute animals dressed as living people to communicate with customers, set up dynamic POP advertisements in elevators, corridors and other places where customers circulate, and use mechanical equipment such as motors or natural wind to dynamically display advertising shapes.
Second, the flow of exhibits.
Make effective use of the physical and chemical characteristics of exhibits, carry out sports, and show their own characteristics in sports, such as car display, breaking through static display, placing cars on roads, holding group competitions, parades, etc. When Nissan Fengshen entered the China market, it held the "Fengshen One-liter Oil City Rally", which used one liter of oil to carry out the longest test drive in different places in different cities, attracting the attention of consumers and test drivers all over the world and giving full play to the driving characteristics of the car.
Using some special dynamic booths, goods can move and rotate regularly on them, and the changing effect of lights can be skillfully used to make people have the dynamic effect of static objects, which can be skillfully changed, flashed or supplemented with dynamic structure fonts to produce a sense of dynamics; In addition, flow characteristics can also be added to exhibits without flow characteristics. 1, dynamic display of books, the display of book design is open, that is, the use of multimedia, book expansion, local amplification, explanation, rotating bookshelves, such as the window display of clothing stores, can make people have an illusion that models are moving.
Thirdly, the flow of exhibition tools.
Through the automatic device, the exhibits are moving. Common sports exhibitions include: 1, rotating table, pedestal with motor, large rotating table for cars, small table for ornaments, mobile phone, computer and so on. The advantages are that the audience can watch the exhibits in all directions, and the viewing opportunities are equal no matter where the audience is, which can improve the utilization rate of the exhibits and give full play to their use value; 2. The rotating frame mainly rotates on the vertical plane, which has the advantage of making full use of high-rise space; 3. Electric models, human figures, animals, machines and vehicles can all be made into electric models, so that they can move according to the needs of the exhibition, such as trains passing through caves, cars crossing bridges, rockets taking off, birds and animals roaring in the forest and so on. , so as to create an active atmosphere and improve the viewer's perception and interest; 4. Robot waiters communicate with the audience by rotating, walking, talking and making music, or setting some simple services for the audience, making the exhibition more lively and interesting; 5. Semi-landscape painting and panoramic painting create a real sense of space and event state. The way to do this is to draw a stereoscopic picture behind the object or install a false prospect with the help of high-tech large-screen projection, so as to create a strong sense of spatial hierarchy and make the original plain things real. If you add an electric model, the lighting and sound will produce a stage effect, which will make the audience feel immersive.
Fourth, spatial flow.
Mainly divided into two categories, one is virtual space flow, which forms a kind of space change through high-tech images and other means, making space a flowing space, making people feel roaming in space, and the other is realistic space flow, such as the rotation of the whole exhibition hall and the propaganda of advertising cars, which makes the exhibits closer to the audience and better promote products.
Modern exhibition should abandon the previous practice of single product exhibition and should be a complete humanized space. It must have several exhibition spaces: commodity spaces, such as counters, windows, shelves and platforms. The second is the service space; The third is customer space.
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