1, commemorating the Army Day. The jewelry store filmed the video of the August 1st Army Day, expressing respect and blessing to the China army, and extending festive wishes and thanks to the soldiers.

2. Enhance the brand image. Through the association with important national festivals, consumers can have more favorable feelings and identity with jewelry stores.

3. Increase brand exposure. August 1st Army Day is a festival that has aroused widespread concern. Jewelry stores can use the popularity of festivals to increase the exposure of brands.

4. Improve consumer participation. Jewelry stores can design some interactive links to encourage consumers to participate in the video of August 1st Army Day.