In terms of purchase channels, online purchase and physical store purchase are the main purchase methods, in which online purchase is more convenient and physical store purchase is safer.

The quality of loose diamonds is not directly related to the brand, and it is the diamond 4c standard that determines the quality and quality of diamonds. Once you enter these famous brand stores, even ordinary diamonds will be worth twice as much, which is the added value of the brand.

The sales channels of loose diamonds include Internet, physical stores and shopping counters, and these three different sales methods have a certain impact on the sales price of loose diamonds. Compared with these three sales channels, the diamonds sold by big brand stores are much more expensive than ordinary stores, and may be more than twice as expensive as those bought online. The counters of big brand entities will have extra expenses such as store rent and personnel expenses, and the selling price will naturally be added to the diamonds.

Compared with physical stores, there are more online stocks of loose diamonds. When most consumers buy rough diamonds online, they are worried that the quality will not be guaranteed. In fact, rough diamonds generally have corresponding diamond identification certificates, and diamonds are also coded. As long as the code on the diamond and the certificate is consistent, and the code can be found in official website, then the original stone is true and the quality is true.