The traditional houses in the area are built by water, and the ancient streets and deep lanes are criss-crossed and criss-crossed; Rivers, ancient bridges, narrow alleys, old houses, verandahs, etc. Restore and show the rich style of ancient water towns, and many century-old brands reflect the prosperity of Jiaxing's old "Jiangnan Fucheng". There are Zhen Zhen Old Zongzi Store, Jiaxing Specialty Hu Wen Roasted Duck Store, Lugaojian Pastry Store, Jinhua Shortcake Store, Puxielong Teahouse, Jiangnan Silk Store, Jiayun Gallery, Golden Gourd Fang Yue, Yitangfang Candy Store, Long Yuan Bay Native Products Museum, Golden Ham Store, Jin Fuyuan Jewelry Store, Quzhou Sesame Shop, Fengtongyu Dyeing Shop, Gujinzhai Pastry Store, Lingbishi Sculpture Store, etc.