Shopping mall activity promotion planning scheme (collection) 1 1. The purpose of store celebration promotion
1. Warmly celebrate the X anniversary of the opening of xx Mall.
2. Attract customers through a series of preferential promotions and guide customers to shop, so as to earn sales and improve sales performance.
3. Develop new customers and cultivate loyal customers.
4. Enhance the good image and reputation of xx shopping mall, enhance competitiveness and effectively expand market share.
Second, the theme of store celebration promotion
Xx shoppighg mall x anniversary, happy shopping to the end.
Third, the celebration promotion time
20xx year x month x day to x month x day.
Fourth, the store celebration promotion location
All the shops in xx Mall.
Five, the celebration promotion strategy
Use TV stations, Internet radio stations and leaflets to attract consumers and earn sales.
Sixth, the promotion content of the store celebration
1. Customers and friends who celebrate their birthdays during the event can get a beautiful small gift at the front desk for free with their ID cards.
2. At least 50% discount will be given to all the products in the audience.
3. Great redemption of points. The membership card reaches 300 points and can be exchanged for shopping vouchers with face value in 20 yuan.
4. Anyone who has shopped in 88 yuan can take part in the on-site lucky draw with the shopping receipt.
5. Any friend who leaves a message on the celebration wall can get a beautiful gift (unlimited amount) just by shopping for a small ticket.
Shopping mall activity promotion planning scheme (solicitation) 2 Activity time:
Xxxx February 24-25
Activity theme:
Xxxx lantern festival promotion planning
Campaign slogan:
Deep affection for the Lantern Festival (when we meet at the Lantern Festival, the beauty of the Lantern Festival is * * *, red lanterns are hung high, and the sky over the Lantern Festival is booming)
Activity section analysis:
1, Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and guessing riddles. , contains the connotation of reunion, sweetness, auspiciousness and happiness. Therefore, the promotion of merchants can focus on the food and commodities related to the Lantern Festival. At the same time, traditional activities such as setting off fireworks, dragon dancing, hanging red lanterns and solve riddles on the lanterns also added a joyful atmosphere to the Lantern Festival.
As soon as the Spring Festival is over, the Spring Festival clothes will be on the market soon. For students, the new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothing and school supplies.
Activity information:
First, the reunion is after the Lantern Festival.
Delicious Tangyuan Joint Exhibition
1. Set up a special counter for dumplings, including dumplings of various brands, such as Longfeng dumplings series, Missing dumplings series, Sanquanling series and Youkang series. There are eight-treasure nuts, black sesame seeds, peanut paste, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.
2. The supermarket is full of shopping in 88 yuan, giving away a bag of glutinous rice balls or a small lantern, which is worth about 5 yuan.
Second, Yuanxiao Snack Street
Activity description:
1. In addition to shopping, watching lights and having fun, eating and drinking are also indispensable for the Lantern Festival. It must be a great temptation for customers to eat delicious snacks after shopping.
2. Set up a service office on site. Customers can get a snack coupon from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupon.
3. Snack coupons can't be exchanged for cash, and there is no change.
4. Pay attention to hygiene when making snacks, and take necessary measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.
5. Snack stand setting: In addition to moving some existing snacks to the site, you can also invite some famous local snack bars to make and sell on the site.
6. In addition to spending with snack coupons, customers can also buy with cash. Be sure to clearly mark the price at the scene so that customers can see it at a glance.
Third, its moments of beauty * * *
Qi Le Yuanxiao Garden (Dream)
Open up the Lantern Festival amusement area, set up grape racks and hang various lanterns, which contain various puzzles. Whether shopping or not, you can participate in guessing. If you guess correctly, there will be a prize, which is a beautiful gift or a shopping voucher. This value is determined according to the difficulty of each problem. Prizes can be directly marked on lanterns. Generally, the prize value is below 10 yuan.
At the same time, rings and some folk acrobatic performances can be added in the amusement area.
Ferrule: You can join the ferrule once, ten times at a time, and you can take away the contents if you are caught. The items in the circle are visited according to their value. The total value of goods can be determined according to the full quota. The higher the full amount, the higher the gift value. Generally speaking, the value of commodities should not be too high, one is to prevent high-value commodities from being damaged, and the other is to reduce the full quota and increase the number of tourists. Customers can also pay for the ferrule themselves.
Folk acrobatic performances: Invite some folk groups to perform acrobatic performances such as dragon dancing and monkey playing to increase the lively atmosphere of the Lantern Festival.
Shopping Mall Activities Promotion Planning Scheme (Collection) 3 I. Activity Time
20xx year x month x day -20xx year x month x day.
Second, the theme of the event
X jewelry "cash cow" 100% gift.
III. Purpose of the activity
Through the "cash cow" activity of X Jewelry Singles Day, the festive atmosphere of Singles Day will be enlivened, and cash benefits such as bags and New Year gifts will be given back to consumers.
Fourth, the form of activities.
1. Theme activities:
All customers who buy any X diamond ornaments in X jewelry national franchise stores/cabinets can participate in the "cash cow" activity:
Shake the cash cow (decorated with Christmas tree) at the door or counter of X jewelry store, and you can get the lucky number falling from the tree (100 lucky number is stuck with tape). The first lucky number will be exchanged for cash benefits ranging from 10 to 100 yuan, such as bags, X jewelry exquisite calendars, pillows and so on. To ensure that every customer who participates in the event.
The exchange rules are as follows:
1- 18 is a set meal;
19-68 changed the X jewelry pillow;
69- 100 for X jewelry calendar.
2. Publicity:
(1) Publicize the activity in major newspapers before the event (about X/X) and during the event (X/X, X/X) with the theme of "100% giving X jewelry as a cash cow" (1/4-1/
(2) Print leaflets before the event and distribute them in front of the store (or in crowded areas and communities if possible) to expand the influence and publicity of the event.
(3) Make pre-store activity posters, and arrange consultants to conduct consultation activities at the counter (telephone numbers can be set if conditions permit).
(4) store head POP: X-display publicity activities, and at the same time increase the atmosphere of hot shops.
Verb (abbreviation for verb) activity budget
1."x" cost: 50 yuan x18 = 900 yuan;
2. Pillow: 30 yuan× 49 =1470 yuan; Calendar: 30 yuan× 31= 930 yuan;
3.x-frame: 65 yuan/Zhang× 2 =130 yuan, painting poster: 120 yuan;
4. Publicity page (DM): 0.5 yuan/Zhang×1000 copies =500 yuan;
5. The advertising fee is about 5,000 yuan;
6. Total: 9050 yuan.