First place. Jian Nanchun led the list and won the championship four times in two years. Jian Nanchun has always performed well in the online shopping carnival, and core products such as Crystal Jian Nanchun and Dongfanghong have achieved good sales results. From 202 1 to 202 1, Jian Nanchun successively obtained the trading indexes of official flagship stores of four shopping festivals, such as "6 18", "Double 12".
The first is a good result.
Since the establishment of 20 12, the three squirrels have made great progress. In the first year, they logged into Tmall Mall for trial operation and completed the order of 1000 in seven days. In the same year, he participated in the Double Eleven activities, and the first show set a new record for the previous snack industry, winning the daily sales champion of Tmall food industry and becoming a veritable snack sales category.
First place.
After that, he won the championship for seven years, which was called "seven consecutive championships".
In 20 18, three squirrels reached the peak of glory and broke through the miracle of 9 minutes and 26 seconds in the Double Eleven event. All-day sales reached more than 600 million yuan, making it the only snack brand with a turnover of over 100 million among the 30 brands of Tmall.
202 1 and tmall 6 18 have also started. Within two days of its opening, the three squirrels achieved a sales success of150,000, and by virtue of their excellent ability, they took the lead in the online channel of Tmall 6 18 and held the top spot in the snack industry.
First of all.
In terms of sales volume, the three squirrels ranked first in the Tmall snack industry.
First, it far exceeds the sum of the second and third; TOP 10 occupies 8 seats in the best-selling list, dominating the best-selling list; Refresh the record of the number of fans of 26 million fans in a single store, ranking first; In the snack industry, nearly 6 million users went to the store to snap up within 2 days; Among them, in the snack food industry in JD.COM, the sales exceeded the second place in the same industry.
The total sales of the 10 period, the first throne is safe in a short time.
This time, Tmall 6 18 is on a par with Tmall Double 1 1. Less than 1 hour, the turnover far exceeds the previous year's1hour, creating a commercial miracle of "the largest volume but faster growth".
Three squirrels took the lead in entering the "Billion Club" and launched many fresh gift packages and single items, bringing a more extreme experience to each owner.
Among them, the plant-flavored paper walnut sold 20,000 Jin after it went on the market, and the light grid waffle sold 15000 boxes when it debuted at the C position. Nut gift packages, Happy jiaozi gift boxes, big nuts and almonds are all out of stock.
As "network celebrities of snacks", the three squirrels are full of new snacks and sincerity. Together with Tmall, they help foodies discover their unique aura.
For more than seven years, since the first "owner", the three squirrels have always adhered to the squirrel mission of "making the world owner cool" and taking "serving the vast majority of popular families in the world" as the ultimate goal of the enterprise. In order to provide a more three-dimensional and convenient service experience, the three squirrels injected the flavor, umami and interest of their products into each product, and planned their own development channels from online to offline to help young people realize their entrepreneurial dreams.
Today, three squirrels can be ranked first in the sales list for seven consecutive years in the channel headed by Tmall, and they can't do without every shopkeeper who supports them. Squirrel expects to provide more owners with cheaper, more convenient, fresher, more fun and accessible squirrel products in the next days, promote the progress of food industry with digitalization, and promote the diversified development of brands with IP, exceeding their expectations and striving for the first place!
The top ten brands in Tmall's beauty and skin care industry are Oucaiya, Lancome, Estee Lauder, Hou, Winona, Shiseido, Snow Show, Mystery of Sea Blue, Olay and Key to Skin.
Among them, Europe ranked first.
First, the proportion is 8.97%; Followed by Lancome, accounting for 8.77%; Estee Lauder again, accounting for 4.96%.
The pre-sale amount of the top ten enterprises accounts for 465,438+0% of the total pre-sale amount of the beauty and skin care industry.