1), keyword analysis (also called keyword positioning): This is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword placement and keyword ranking prediction.
2) Analysis of website structure: The website structure conforms to the crawler preference of search engines, which is beneficial to SEO optimization. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization. The language of website design is best to adopt DIV+CSS style, and the code is very hierarchical and concise.
3) Dialogue with search engines: submit unlisted sites to the login portals of major search engines. Look at the effect of search engine SEO, and learn about the collection and update of the site through site: your domain name. Know the reverse link of the site through domain: your domain name or link: your domain name. In order to better realize the dialogue with search engines, it is suggested to use Google webmaster tools.
4), website directory and page optimization: SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic, and the long tail keywords are optimized through the inner pages.
5) Content publishing and link arrangement: Search engines like to update the website content regularly, so it is one of the important skills of SEO optimization to reasonably arrange the website content publishing schedule, update the time every day and publish articles with high originality. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point. The battle between friendship links and off-site chains also started at this time.
6) High-quality friendship links: Establishing high-quality friendship links is the key issue of SEO optimization, which can improve the PR value of the website and the update rate of the website.
7) Build a site map: Make a site map according to your website structure to make your website more friendly to search engines. Let search engines access all pages and columns on the whole website through SiteMap.
8) Website traffic analysis: Website traffic analysis guides the next SEO strategy from the SEO results, and also has guiding significance for optimizing the website user experience.