1. Historical background: Lao Fengxiang was founded in 1848, which is an old jewelry brand in China, while China Gold was founded in 2003, which is relatively young.
2. Main business: Lao Fengxiang's main business is the design, manufacture and sale of jewelry, while China Gold's main business is the sale of gold bars, and gold jewelry and jewelry are only its sideline.
3. Product style: Lao Fengxiang's product style design is more traditional and not fashionable, while China Gold's style is more traditional, mostly for middle-aged and elderly consumers.