On February 24th, 2020, at 65438, a reporter from Beijing News participated in a live broadcast with goods in the name of a supplier. The anchor named "Autumn Wind in Action" (hereinafter referred to as Autumn Wind) promoted dozens of commodities, including clothes, jade articles and daily necessities, in more than five hours of live broadcast.
In the live broadcast room of autumn wind, there are samples for sale.
The data of that night showed that more than 30,000 people watched the live broadcast and sold thousands of items.
Qiu Feng, the anchor, is from Heilongjiang, with nearly 6.5438+0.5 million fans. In the short video, he is a "positive energy messenger" who often helps strangers; In the live broadcast, he was an "anchor who lost money for the welfare of fans".
During the live broadcast, Qiu Feng will put on a straight beige suit and a high collar, fix her hair with wax, and affectionately call "family" to the screen. "What do you want at home today, Qiu Feng will send you a wave first."
The Beijing News reporter noticed at the scene that in addition to the autumn wind, there were five staff members in the room. Next to the autumn wind, one is responsible for putting goods on the shelves in the live broadcast room, and the other is presenting goods to the anchor. There is also a nest in the corner of the room, staring at the live page and "acting" with the autumn wind at an appropriate time.
Almost every product, autumn wind is called "selling at a loss" in order to send benefits to fans. In the live broadcast, the staff who cooperate with the acting will come out in time to discourage, "You can't sell goods at a loss!" Sometimes it even creates contradictions and deliberately quarrels with the anchor. "You can't do this, the supplier doesn't agree. Although I am your employee, I can't watch you lose money like this. " The staff member did not appear in the camera, but the audience could hear his voice clearly.
The price of jadeite "worth tens of millions" is 30 yuan.
The jadeite landscape tag sold by Qiu Feng in the live broadcast room has the words "Zhou Jiufu Jewelry, a brand of CCTV exhibition" printed on the box. The Beijing News reporter found that "Zhou Jiufu Jewelry" is similar to Leofoo jewelry brand, but they are not related. Leofoo Jewelry once initiated trademark rights protection, and sued the trademarks of "Friday Fu", "Zhou Ba Fu" and "Zhou Jiu Fu" respectively, demanding that the famous brand trademarks be declared invalid.
Autumn wind sells inferior jade in the live broadcast room and performs "bargaining performance" when displaying goods. Video screenshot
This jade is not "worth thousands of dollars" as claimed by the autumn wind. The Beijing News reporter learned from the supplier that the delivery price of this jade is only 20 yuan, and the satin packaging box with the cost of 3.2 yuan will look much more upscale.
When an insider saw this picture of jade, he immediately judged that the value of the tag was not high. "Lines and crafts are rough. It must have been carved by a machine. It costs several dollars to carve a work. From the color point of view, it is also a relatively low material. "
This "selling at a loss" jade at a 10% discount, including the courier fee, can also bring Qiu Feng a profit of each 63 yuan.
That night, Autumn Wind also sold a "Xinjiang Jinsiyu Ping An Buckle" at a price of 19.9 yuan. An insider engaged in jewelry appraisal told reporters that the popular name of jade is cobblestone, which is of low value. But with the help of various routines, this product sold 1 10 pieces.
In fact, on the live broadcast platform, the business of selling jade is very hot. According to public information, nearly 40 thousand people in Ruili, Yunnan Province are engaged in live sales of jewelry and jade. From June to May 2020, the live sales of Ruili reached 3.66 billion yuan. In addition, Guangdong, Henan and other places also have a large number of anchors selling jade live broadcasts.
It cannot be ignored that behind this upsurge, there are many complaints about false propaganda, poor quality and even fraud.
A bottle of 2 yuan's "three noes" hand sanitizer.
In the live broadcast, Qiu Feng also sold a Juneng brand baking soda antibacterial hand sanitizer. 9.9 yuan, two bottles, 500 ml each. The Beijing News reporter learned from the supplier that the purchase price is only one bottle of 2 yuan.
Autumn wind sells inferior hand sanitizer in the live broadcast room and performs "bargaining performance" when displaying goods. Video screenshot
In the live broadcast, the price of this hand sanitizer is listed in 59 yuan, and the anchor said that he would give welfare to fans. "9.9 yuan takes one shot and two shots, only 50 orders!" Soon, before the anchor promoted the next product, fans had snapped up 46 orders.
Beijing News reporter visited the small commodity market and found that the purchase price of brand hand sanitizer is generally around 10 yuan. 2 yuan can also buy a cheap bottle of hand sanitizer, but it is produced by a small local factory.
Even a wholesaler quoted "per bottle 1.6 yuan". Vendors admit that this kind of cheap hand sanitizer is not uncommon in the market, because the low price is favored by available anchors. "The quality of these cheap hand sanitizers is very poor, and the cost of packaging bottles is only a few cents. How much can hand sanitizer be worth? "
The reporter noticed that the outer packaging of this Juneng brand baking soda antibacterial hand sanitizer shows that its manufacturer is Guangzhou Lai Xiang Commodity Co., Ltd., and its address is Room 238, No.5 Miaoyuan East Street, Huangcun, Tianhe District, Guangzhou. However, after on-site inspection, there is no such commodity company in the address, and the fixed telephone number registered by the company in the industrial and commercial registration information also shows an empty number, and the address of another company in the industrial and commercial registration information does not exist.
In fact, the hand sanitizer sold in Qiu Feng was not purchased from the manufacturer, but provided by a supply chain company. In addition to daily necessities, this company also provides various cosmetics, food, clothing and so on. For the anchor, it's almost equivalent to a small supermarket.
They buy goods from manufacturers and then sell them to anchors at higher prices. Supply chain companies are very common, and many anchors are also happy to "choose products" from supply chain companies. The anchor only needs to sell the goods, and the delivery and after-sales problems are handed over to these companies.
Lawyer Zhang Xiaoling of Beijing Dong Hao Law Firm told the reporter that this unlicensed hand sanitizer belongs to "three no products".
The Beijing News reporter learned from the supplier that this hand sanitizer is not produced in Guangzhou, but locally. Under the introduction of the supplier, the reporter of Beijing News met the "head of the manufacturer" in a warehouse in a village in Linyi. The other party admitted that this hand sanitizer has no cosmetic production license and no hygiene license in disinfection products, and the manufacturer is in a nearby town. In the face of the reporter's request to visit the workshop, the other party also declined for various reasons.
Chen Yinjiang, deputy secretary-general of china law society Consumer Protection Law Research Association, told reporters that during the epidemic, consumers generally preferred this hand sanitizer with antibacterial function, and its sales were very hot in early 2020. Failure to obtain the health administrative license means that the sanitary conditions of the manufacturers cannot be guaranteed. This kind of products can not only play the role of disinfection and sterilization, but also cause secondary bacterial pollution after consumers use them.