Company Promotion Summary 1

According to the deployment and arrangement of the head office, CLP Holdings held a drug promotion activity on-. Thanks to the correct leadership of the head office and the joint efforts of all the clerks, this promotion has achieved good results, and to a certain extent, it has expanded the good reputation of Renhetang Pharmacy in the country. The promotion activities are summarized as follows:

First, make full preparations before the event to lay the foundation for the success of the promotion activities.

1. Organize shop assistants to learn and understand the spirit of this activity arranged by the head office, analyze the loopholes in the work on the basis of regular monthly promotion activities, emphasize the importance of this activity, put DM single sheets in the hands of each employee and distribute them by dicing. All shop assistants are required to arrange time in advance and work all day during the activity.

2. According to the requirements of the activity, organize the clerk to check the inventory, prepare the supply of promotional items and gifts respectively, and prepare special drugs, commonly used drugs, drugs this season, cleaning products, household appliances, etc. In advance.

3. Organize employees to discuss how to promote drugs and analyze possible problems. If there are too many special offers and impulse goods, how to ensure gross profit?

4. Create a good service environment. Organize shop assistants to clean the environment inside and outside the store, keep it clean and tidy, and put medicines in order. Popular posters are made for special drugs. Posters of more than 70 kinds of special medicines were made outside the store and posted in 8 windows outside the pharmacy. At the same time, in order to highlight the special drugs and attract customers' attention, more than 70 explosion stickers were specially made and put on the drug display. In order to highlight the effect of the event, rainbow doors, flower baskets and stereos were set up in front of the store, which played a great role in this event.

Second, the effect of this activity

-monthly-daily sales-ten thousand,-monthly-daily sales-ten thousand,-monthly-daily sales-ten thousand.

Third, the experience of this activity.

1. It's rainy and foggy every day. At the beginning of the activity, we expected that the effect would increase the turnover by about 30% than usual, even if it was successful. We feel lack of confidence because of the weather and other reasons. I didn't expect that all the preparations we made in advance played a great role.

2. SMS promotion before the event, swiping the card in the city from month to day, clearing the card before the end of the year, generous gifts and other factors boosted sales.

The release time is short, somewhat hasty, and the coverage is not wide enough; There was an oil shortage because of worrying about the expected effect of the activity.

4. Next, we should actively absorb the experience and shortcomings of this activity, actively develop new members, and play the role of SMS in the promotion of the activity.

This activity was fully supported and helped by the leaders of the Head Office. Manager Chang provided gifts for our store as soon as possible, and Manager Rong Haifeng lived in Tancheng for a week, ready to help solve the problems encountered! All the clerks and workers are very excited about the results of this activity and have a sense of release. Their efforts were not in vain, nor were their overtime. In the future, they will work harder to increase turnover and actively complete the company's tasks.

The 7th anniversary large-scale promotion activities were held in-

The preliminary preparation of this project is very full, involving a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.

In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.

In terms of commodities, with the seasonal promotion activities of "hot fresh, only 1 day" and "crazy special price, limited time snapping up", the purpose of charging with the overall news and stimulating popularity and sales volume by using commodities has been achieved. Coupled with the store's display cooperation, on-site promotion. The seventh anniversary broadcast draft we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying and promoting. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.

Summary of company promotion activities II

October 20th-Through the support of company leaders and the joint efforts of Qixin colleagues. Good results have been achieved. To summarize this promotion, the details are as follows:

I. Activity time

20 - ~20 - 。

Second, the theme of the event

" - "。

Third, the object of the activity

City-wide citizen activities: buy and give at a discount.

Shop image: the theme of shop decoration is purple and gold, which highlights the nobility of Jiukai home. Balloons are distributed in the store, as well as product information. Gifts are placed at each booth, and the booths are decorated to create a strong festive atmosphere. Prizes are purchased in advance and placed in the lobby. The word "Award" is placed in the front position, giving customers the first impression that it is "cost-effective! Something to send! "

Publicity method: newspaper (-month-:full page of Morning Post; -the full page of the evening paper of March; ), a version of the newspaper (newspaper on Sunday, 2000), posters (500), leaflets (654.38+00000), arches, and on-site publicity.

Analysis and explanation:

This activity has been actively cooperated by all departments of the company. Colleagues in the property management department are responsible for the speaker debugging, prop building and security work at the event site, which are completed within the specified time, providing effective hardware guarantee for the lucky draw; During the activity, the General Affairs Office was responsible for the decoration of the shopping mall, which improved the activity atmosphere of the shopping mall, and the prizes were in place in advance, effectively stimulating customers' desire to buy.

Summary:

A: Statistically speaking, this promotion has not achieved the expected results. During the activity, the expected turnover was 6,543,800+0,000, and the actual sales was 630,000, with a success rate of only 63%. Passenger flow statistics, the ideal is-month-day, the passenger flow is:-people, and the passenger flow is relatively stable during other activities, with an average of-people/day.

The reason is: 1. During the publicity, Jiukai Home was not properly highlighted, resulting in customers with a passenger flow of110 seeing the publicity and going directly to the third stop;

2。 The timeliness of publicity has not been achieved. One is the publicity period. All the publicity started three days before the event, and some even started at the same time. Moreover, the publicity time was not reserved in advance. The publicity of the activity content should be at least 3-4 weeks in advance, so it is necessary to give customers a period of over-understanding.

3。 Publicity time did not make full use of the advantages of the network platform, resulting in a dead end of publicity;

4。 Product implantation is not prominent enough, sales staff's service awareness is not high, and product professionalism is not enough, which can't make customers interested in products in a short time. Salespeople don't take the initiative, most of them follow the customer's ideas. Although unified sales staff training was conducted before the event, the effect was not good. During the whole activity, the service awareness and quality of most of our sales staff have not improved.

In addition to the low quality of waiters, the training in shopping malls is not in place. Besides formal lectures, training can also be instilled through daily communication. The service quality of salespeople is not achieved overnight. Through our unremitting efforts and internal training, we can regularly organize professional knowledge learning and improve our own level, from product classification, material characteristics, how to distinguish authenticity, how to distinguish origin, how to rationally arrange booths, and train sales staff to make suggested sales.

Summary of company promotion activities 3

-Month-Day-65438+1October 7th, we successfully completed the "National Day without worrying about the price" promotion lottery. The activity was supported by the leaders of the company and the majority of business owners, as well as the joint efforts of Qixin colleagues. Good results have been achieved. To summarize this promotion, the details are as follows:

Activity time: 20-20- 10-07.

Theme: Don't worry about "price" on National Day.

Target audience: citizens of the whole city

Activity mode: price reduction, discount, gift, lottery.

Shop image: The theme of shop decoration is white and pink, which highlights the nobility and particularity of home. Balloons are distributed in the store, as well as product information. Gifts are placed at each booth, and the booths are decorated to create a strong festive atmosphere. The prizes are purchased in advance and placed in the lobby, and the lottery box is placed in the front position, giving customers the first impression that it is "cost-effective!" Something to send! And set up a stage in the hall to highlight the importance and atmosphere of this event.

Publicity methods: newspaper (-month-day:-issue, total cost-yuan), DM single page (50,000 copies, arranged by personnel, cost per page-), radio station (-day,-radio station, cost-yuan), bus TV (-day,-yuan,-tram), short message (-

Analysis and explanation:

This activity has been actively cooperated by all departments of the company. Colleagues in the engineering department are responsible for speaker debugging, prop building and security work at the event site, which are completed within the specified time, providing effective hardware guarantee for the lucky draw; During the activity, the personnel department, property management department and marketing department are responsible for the decoration of the shopping mall, which enhances the activity atmosphere of the shopping mall, and the prizes are in place in advance, effectively stimulating customers' desire to buy.

Summary:

1. Overall situation

Statistically speaking, this promotion has not achieved the expected results. During the activity, the expected turnover is-million, the actual sales is-million, and the success rate is only-%. Passenger flow statistics,-month-day, passenger flow-people; 65438+1October 1 -7, and the passenger flow is:-person,-person,-person,-person.

During the activity, the passenger flow was not ideal, with an average of 100- 100 person/day. The flow of people has a lot to do with the weather.

The reason for that above situation are as follows:

1. The promotion time of the publicity media is short, the official start of the event is only 9 days before the event, the preparation time is too long, and the real promotion time of the event is short.

2. Bus advertising videos can be better, and all media promotion time is too short for customers to fully understand-door-to-door promotion activities.

3. The effect of single delivery needs to be improved. The store staff reserve needs to invest more people in the activity, and the supervision of personnel in the whole activity is often not in place, which seriously discounts the implementation effect of the whole activity.

4. The effect of sweeping the building is not ideal, and the customer information collected is only * * *, and the cost is as high as-yuan.

5. Publicity time did not make full use of the advantages of the network platform, resulting in a dead end of publicity.

6. Product implantation is not prominent enough, sales staff's service awareness is not high, and product professionalism is not enough, which can't make customers interested in products in a short time. Salespeople don't take the initiative, most of them follow the customer's ideas. During the whole activity, the service awareness and quality of most of our sales staff have not improved. In addition to the low quality of waiters, it is also related to insufficient training in shopping malls. The service quality of salespeople is not achieved overnight. We should make unremitting efforts, organize professional knowledge study regularly through our internal training and improve our own level. We can give reasonable and effective guidance to merchants and salespeople and make a reasonable training plan from the aspects of product classification, material characteristics, how to distinguish authenticity from origin, how to rationally arrange booths and how to train salespeople to make suggested sales.

Sales situation:

During the activity, the sales of various businesses are high or low, and the total sales are-yuan:-yuan for better sales; -:-yuan; -:-yuan; The lowest sales volume:-:-yuan, mainly because the brand effect is not strong, the price is low, mainly taking the low-end route.

Activity costs and related expenses:

According to the sales volume, the awards of this activity are as follows: -2 sets, -5 cameras, 3 golden wedding diamonds,-brand pressure cooker and-umbrella, totaling:-yuan; Mention:-yuan. Comprehensive cost:-yuan, shopping mall expenditure:-yuan; Expenditure of merchants:-yuan, unpaid part: balloon arch:-,stage:-,total:-.

Event planning:

At first, the planning of this activity was to solicit the opinions of merchants, and later, after the company's special meeting, all the staff made suggestions to make the activity plan more perfect and implemented. But the details are not rigorous enough, including the lucky prize and the cleaning card of Cary jewelry, which can be done in another way. The effect of DM sheet can be designed brighter according to the printing process. I believe it can be avoided through running-in in future activities.

Activity execution:

1. Telemarketing: user-person/time, total number of calls:-,Class A customer:-,Class B customer:-,Class C customer:-,see the attachment for details.

2. SMS: SMS group sends-customer information and-phone number, and each mobile phone receives 5 messages on average.

3. Single distribution: students 18 people/time, merchants 1 1 person/time. The overall implementation is not well supervised, and the awareness of the merchants has not reached the standard at all, so the overall effect has not been fully achieved. In the afternoon, we went to spot check, and someone was not in the designated area. The following activities must be improved to achieve the expected results. It is recommended to invite all professional flying people or students to operate.

Cleaning the building:

* * * Cost-yuan, effective times of sweeping the floor-once. The average cost of each number is-yuan/unit. The cost is quite staggering. It is suggested that all students should be used in the next activity, and the mall should send someone to supervise strictly to improve the sweeping effect and let more people know.

Prizes/gifts:

The invitation letter was received by individual shop staff among customers, which was confusing and not really implemented, and also brought losses to shopping malls and businesses. Please consciously strengthen the education of shop assistants to businesses and refuse to accept gifts from insiders. The next activity will strengthen control and supervision.

Problems in the activity:

During the activity, there were more customers, but the turnover was quite low. There are many reasons, most of which are to understand the products. Therefore, in the sales process, the shopping guide needs to adopt three communication methods:

1. Introduce and publicize the company's promotional activities and preferential activities;

2. Actively answer customers' questions;

3. Actively strengthen communication with customers. According to the investigation of customers' awareness of shopping malls, various publicity channels have brought some customers, but mainly through newspapers, community advertisements, telephone calls, text messages and surrounding residents. Customers introduced by friends also account for a certain proportion, so it is necessary to establish customer files and recommendation mechanisms. The establishment of customer files is to bring new customers to the mall through the maintenance of old customers; The recommendation mechanism is established to stimulate more people to bring their intended customers to the mall and promote sales.

Summary:

Judging from the activity site, this year's furniture industry situation has indeed been affected to some extent, with stable sales and no climax. The same is true of several large home shopping malls. However, there are still some potential customers who just need it. It depends on how we find and cultivate customers. At present, we should improve the grade and standard of products in shopping malls and improve the behavior and quality of sales staff. According to the holiday time, make a good plan in advance. The planning of large-scale festivals is completed two months in advance, and the planning of small-scale festivals is completed one month in advance, so that sufficient time is reserved to make the planning more detailed. Go to other shopping malls regularly to learn about the situation, buy corresponding books to enrich your professional knowledge, and ask for more advice through inquiry.

Summary of company promotion activities 4

The weather is good this year, which greatly promotes the activities and purchasing desire of people in shopping malls. Compared with last year, the sales of our shopping center soared by 30% month by month in just three days. On the one hand, the help of the weather, on the other hand, we are ready to promote sales, which stimulates people's desire to buy.

The May Day holiday is closely related to the activity schedule, and the average turnover of-yuan for three consecutive days also appears day by day, and this form lasts until-month-day.

The publicity expenses in the early stage of this activity are-month-day back cover-yuan, exhibition board-yuan and exhibition shelf-yuan, and the sales of publicity expenses account for 65,438+0%.

From the distribution of gifts, unit consumption has increased, but consumption is relatively concentrated.

The number of gifts distributed is less than the actual estimated number 10% to 20%.

Selling Unicom's mobile phone experience card-Zhang's activities in Japan. Throughout the cooperation activities with-company, this new marketing model has brought some new ideas to consumers. In particular,-company hangs "China-,-department store, strong alliance, shopping with mobile phone experience card" and a printed leaflet, "colorful festivals,-department store, China-,strong alliance, shopping with Unicom experience card" in all competent business halls, which not only publicizes our activities, but also "strong alliance"

Judging from the above situation.

1. Media selection: There are some shortcomings in the selection of media platforms for this event. The advertising campaign was launched on the same day, but the sales on that day (week) decreased by-%compared with last week. On the eve of New Year's Day, especially with the promotion activities, the turnover should show an upward trend. From the data point of view, in our media selection, the scope of publicity is narrow and the target group is biased.

Our main theme is the slogan of fashion and leisure, which is aimed at fashionable women and young people, and we should also choose a platform with high visibility in the media. Meet the needs of shopping malls and target groups.

2. Lack of planning:

Promotion activities are organized and implemented under time pressure. Although they all have a certain market base, the overall development direction and annual plan of a single activity or enterprise are quite different. A single activity can't help the accumulation of corporate brands, but it will affect the pace of brand accumulation. For example, this activity refers to the sales records of best-selling brands in the formulation of prizes. However, several best-selling brands did not participate in this activity, which not only affected the activity, but also affected the cohesion of the mall.

3. The coordination between for-profit departments and non-profit departments is poor;

The promotion activities of each floor pavilion can not be regularly fed back to the planning department that publicizes this information. The promotion information of the special store has become a domestic sales document, which can not increase the brand customers, and the purpose of small profits but quick turnover has become wishful thinking. The planning department has lost the support of this information. When making an activity plan, we can't combine shopping mall activities with special pavilion activities, which will not only be independent, but also isolate the activities. When the sales department negotiates the proportion of activities with agents or manufacturers, it loses its position.

4. Poor implementation of activities:

Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the optimal strategy, he will still wait for zero. Employees do not know enough about the promotion knowledge of activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept of "activities have greatly increased in turnover, and there is a lot of capital and manpower input". In addition, there is no radical plan in the sales process, and the sales tasks are not subdivided. "General management, probably sales" also limits the growth of sales.

5. Lack of forward-looking and fashionable performance:

Members of the planning department should often go out to learn the latest market information, do a good job of sorting out the information and learn more about the cutting-edge fashion information.

Summary of company promotion activities 5

I. Overview of activities:

In order to improve the popularity of chain pharmacies in Zhongshan, develop more new members, cultivate more loyal members, form a sustained and stable consumer group, and finally improve the company's efficiency. Carefully planned by Mr. Xie, Marketing Planning Department, during August 16 to August 18, the promotion activities of "Cool Summer, 1 10,000 Yuan" were launched in major pharmacies.

Second, the activity preparation evaluation:

(1) Preparation:

1. Participants: all employees of the company.

(1) activity leader: Xie-

(2) Performers of activities: employees of headquarters and stores.

(3) Activity monitoring: Headquarters personnel

2. Preparations for the event:

(1) design and printing of promotional materials

(2) buying and distributing goods and gifts

(3) Contact suppliers to participate in or provide activity support.

(4) Promotion training and mobilization meeting

(5) In-store display, store layout and activity POP design.

(6) Setup and maintenance of computer system

(2) Prepare for evaluation:

The preparations for the whole event will be put in place on time as planned before the event starts on August 16, including the distribution of personnel, materials and products. The staff of all posts are in place in time, so it can be said that the preparations for the games are 100% as planned. At the same time, Xie Changlian, vice president of operations, personally went to various stores for guidance and demonstration before August 16, and began to write POP, set up piles and adjust the storage space, which inspired the morale of the clerk. The full preparation in the early stage laid a solid foundation for the normal development of the activities.

Three. Evaluation of the implementation process of the activity:

(1) Activity execution:

1, staffing:

In this activity, the headquarters sent eight people to eight stores to supervise and guide the promotion activities, and trained all employees in the stores to mobilize everyone's enthusiasm and activate everyone's fighting spirit. The store manager reasonably arranges the working hours and division of labor of the clerk.

2. Distribution of commodities, gifts and promotional materials:

The distribution of goods, gifts and promotional items was originally planned to be delivered to the store on August 10. In the actual implementation, most of the goods can be completed on schedule, and a small number of goods are delivered on August 12.

3. Sales process:

The sales work of the activity is carried out according to the daily sales process, and the preferential contents of the activity are explained to customers when the customer list is improved. The store manager shall fill in the gift (prize) giving form, new membership form and passbook issuing form as required.

4. Transfer of activities:

According to the development of the activity, in order to better complete the work, the store manager and the clerk count the number of gifts and passbooks every day after the activity, and the whole activity ends at 22: 30.

5. Activity approval:

On August 19, the Operation Department was responsible for the approval of the whole activity, including the verification of the number of gifts, the review of forms and the recycling of promotional materials.

(2) Activity implementation evaluation:

During the implementation of the whole activity, there are many problems in many details, which have a great influence on the smooth development and effect of the activity. First of all, the store staff did not receive systematic training before the event, and did not understand the purpose and content of the event well, which led to random gifts. Secondly, the activity did not draw up an assessment standard to mobilize the enthusiasm of store managers and shop assistants for promotion, which led to some people's sloppy work and random forms in the work process, which seriously affected the company's brand image and had an indelible adverse effect in the hearts of consumers. The quality of DM single delivery in the second activity was not high, so that few customers participated in this activity, and the passenger flow could not reach the expected target, which affected the achievement of sales targets. In the end, the weather was not good. From the eve of the event to the end of the event, Typhoon Ute struck, which seriously affected consumers' desire for consumption and reduced the heat of the atmosphere.

Four. Activity cost evaluation:

The amount of materials invested by eight direct stores in this activity is 547,765,438+0 yuan, of which 29,400 yuan is the health passbook fee, which is used to expand consumer groups and cultivate loyal members, accounting for 53.68% of the total investment, which is in line with the objective requirements of this activity. However, the actual amount of materials used during the activity was 19004.29 yuan, and the utilization rate was only 34.70%, which was low. Among them, only 450 health passbooks were used, amounting to 486 yuan, accounting for 1.65% of the total investment in health passbooks, and the utilization rate was extremely low. The original planned activity cost is reasonable, but the utilization rate of activity materials is low in the implementation process, resulting in a certain waste of resources.

Evaluation of verb (abbreviation of verb) activity effect;

(1) Achievements:

1, number of people affected:

Direct stores: The number of consumers participating in this activity is about 852/day, and the total number of consumers participating in this activity in three days is about 2555. If 1 consumer involved affects 3 family members, the number of people directly affected by the activity is 7665; The number of DM sheets distributed on site is about 20000, that is, the number of people affected on site is about 40000.

2, the influence surface:

Most of our stores are located near shopping malls or markets, and there is a large flow of people every day. Meanwhile, most of them are housewives and middle-aged and elderly people. This activity has great influence and basically meets the requirements of the activity.

3. Brand promotion:

This activity has been well received by some consumers, and some even praised it as "better service than forest". It can be seen that through this activity, the promotion and maintenance of Tang brand in the local area has achieved good results.

4. Promote sales:

To a certain extent, the activity expanded its influence, raised its popularity and increased its sales. The total sales of eight stores in three days is 907 17.20 yuan, and the average daily sales is 30239.07 yuan. The average daily sales of the first eight stores in this month's activities are14181.65438 yuan.

(2) insufficient activities:

1, insufficient publicity.

The information publicity form of this activity is single. From the perspective of communication theory, the flying DM single page can no longer leave a strong impression on consumers, and the event site is not equipped with megaphones, hydrogen balloons and other key materials. Therefore, there are not many people who come to join in the fun and pick up "cheap" during the event, and some consumers said that they did not know about such activities.

2, the execution is not strong.

There are many deviations in the execution of the whole activity, including inadequate venue layout, unclear division of labor, incorrect working attitude of some employees, low execution efficiency and uneven commodity types, which greatly reduces the effect of the activity.

3, the focus is not prominent

The focus of this activity is to promote health passbook, expand and train members. However, in actual implementation, the company focused on direct sales, ignoring the company's long-term development strategy, resulting in a small number of newly expanded members (8 stores * * *, 784 new members) and a very small number of passbooks issued, only 0.65% of the total number of 65,438+.

4. Information update is not timely.

In this activity, some stores entered the information of new members in time. First, the information department reflected by the system data is true and effective, which has a great influence on the management of members. Second, it is impossible for new members to enjoy the rights that members should enjoy in time and enjoy the superiority of members.

5. There are many mistakes or loopholes in promotional materials, which may take time, money and manpower to make up for, or make the clerk misunderstand the content of the activity, or let some customers take advantage of the loopholes, which will affect the work progress and brand image.

6. The economic effect of promotion activities is far from the target. The actual input-output ratio is about 1:5, and the ideal ratio should be less than 1: 10.

(3) the cause of the problem:

1. The implementer lacks experience in carrying out similar activities, resulting in many details not being considered;

2. Under the four rewards, there must be brave people, and under the heavy punishment, there must be fools. The company does not have a set of evaluation system to stimulate employees' fighting spirit in promotion. Those who are brave will be rewarded and those who are careless will be severely punished. Of course, in humanized management, objective factors should be excluded from the assessment;

3. For a long time, member management has been a blank, which has led to the neglect of member maintenance. After the activity, the total number of new members was 784, the effective activation rate was only 5.6 1%, and the member participation rate was only 2.69%. Of course, these data are distorted because the store did not enter the member information in time, or the member card number was entered first in the cashier operation.

4. The lack of strict audit process leads to avoidable errors in some links.

Suggestions on improving intransitive verbs;

1. It is suggested that before the official launch of future activities, all employees must be trained, including the purpose, key objectives and implementation details of the activities, and at the same time, the activities should be mobilized to arouse the promotion enthusiasm of all employees.

2. In order to make the activities well executed, it is suggested to introduce the examination system of promotional activities into the future activity plan, so as to reward the better execution, otherwise, it will be punished to encourage all employees to go forward bravely; Set reasonable goals, improve the information of all employees, and avoid too high a goal to discourage employees.

3. Train employees regularly, including professional knowledge, sales skills, service etiquette, store management, etc. It is suggested that some interesting competitions be held, such as professional knowledge competition, smiling angel selection, POP creation competition, etc. To create a strong learning atmosphere and provide a platform for employees to improve themselves and improve themselves, so as to better serve the company.

4. Improve the audit process to make it written and accountable, so as to reduce or even avoid the losses caused by audit negligence.

5. For the perfection of commodities, especially generic drugs, it is suggested that the purchasing department supplement and enrich them according to market demand to enhance customers' consumer confidence.

6. In view of the low quality of this publicity, it is suggested to open more publicity channels, grasp the characteristics of various consumer groups, and diversify the publicity methods. For example, young people are convenient and fashionable, which can be promoted through mobile networks, and the currently widely used WeChat platform can be considered; Middle-aged and elderly people like to watch scenes, and inflatable arches and hydrogen balloons can be considered; Children love to play, fun games can be considered, combined with traditional forms of publicity, activities and publicity in place.

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