Earl jewelry pays attention to innovation and fashion sense. Its design is unique and exquisite, and it often uses a combination of precious stones and gold. Safir jewelry brand jewelry products have exquisite appearance, exquisite design, exquisite workmanship and excellent materials, so that consumers can feel the quality assurance when purchasing.

Safir initiated the "solderless welding technology", which ended the defects of traditional gold "welding" and made gold more pure and valuable, and won the "First Prize of Science and Technology of China Gold Association". Count Lao Fengxiang only emphasizes traditional cultural elements, and his designers usually design gold jewelry with traditional symbols and patterns of China.