1, different publicity: generally, regular jewelry stores will promise one fake and ten penalties, so that customers can buy with confidence. And some well-known brands of gold jewelry, because the additional costs (exclusive agency fees, endorsement fees, advertising fees, publicity fees, brand fees, franchise fees, etc.) are very high, so the price is very high. ). For merchants, what they sell is word of mouth, and what they sell is brand added value money.

2. Different labels: the price of some limited edition gold ornaments is even several times that of ordinary ones; Some brands have low agency costs. In order to open up the market, they are often cheaper than other brands, with small profits but quick turnover under the condition of ensuring quality. In fact, there is no unprofitable business, just the size of the profit. Real gold is not afraid of fire, and any impure gold with insufficient content will turn black when it meets fire.

Pure gold will not change color, on the contrary, it will burn more and more yellow. The most important point is that some so-called time-honored brands and big brands on the market actually do not have their own factories. They are all purchased centrally, printed with brand names and then distributed to brands.

3. Different costs: The prices of goods taken by various brands from the gold wholesale market are similar, but once they are made into ornaments, there will be price differences. There are three main reasons: brand effect, process style and operating cost.

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