Lao Fengxiang was founded in 1848 and has a history of 170 years. It is a century-old brand in China's jewelry industry. Shanghai Laofengxiang Co., Ltd. originated from the development of Laofengxiang jewelry store and was established in 1848. The originality of its trademark "Laofengxiang" also comes from the brand name of Laofengxiang jewelry store. Laofengxiang Company has developed into an enterprise integrating science, industry and trade. It owns more than 20 subsidiaries such as Laofengxiang Jewelry House Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd., Laofengxiang Jewelry Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., four professional branches of jewelry factory, silverware factory, gift factory and profile factory, and more than 60 large jewelry enterprise groups with more than 300 specialty stores and 1000 dealers. In August of 20 16, Lao Fengxiang was ranked 365th in "Top 500 Chinese Enterprises in 20 16". 20 19 12 18, people's daily China brand development index 100 ranked 87th.
First, "old brand, new style, fine workmanship and good reputation" is consumers' cognition of Lao Fengxiang brand. All this stems from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect bank construction management standards and perfect ten characteristic services. The widely circulated "three generations of Laofengxiang jewelry pets" reflects consumers' love for this famous jewelry brand.
Two, "marketing innovation, technological innovation, management innovation, mechanism innovation". Lao Fengxiang inherited and carried forward the fine tradition and style of enterprise development for a century and a half. On the one hand, he strives to win the trust of consumers with good reputation, exquisite skills, high-quality products and sincere service; On the other hand, actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and achieve a double harvest of business performance and brand building.
3. Lao Fengxiang has announced that Shanghai Laofengxiang Co., Ltd., a holding subsidiary of the company, plans to establish Shanghai Laofengxiang modica Arts and Crafts Co., Ltd. with foreign natural persons. The registered capital of arts and crafts company is USD 2 million, of which Shanghai Laofengxiang Co., Ltd. contributed USD 654.38+RMB 400,000 in cash, accounting for 70%. Modica invested $600,000 in copyright, accounting for 30%.